LG DISPLAY OLED GAMING AD

TitleLG DISPLAY OLED GAMING AD
BrandLG DISPLAY
Product / ServiceOLED TV
CategoryD07. Use of Digital & Social
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Media Placement HS AD Seoul, SOUTH KOREA
PR HS AD Seoul, SOUTH KOREA
Production HS AD Seoul, SOUTH KOREA
Post Production HS AD Seoul, SOUTH KOREA

Credits

Name Company Position
DAE WON KIM HS Ad Creative Director

Why is this work relevant for Entertainment?

OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers

Background

A total of 2 videos that appeal to OLED excellent immersion and response speed Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets

Describe the creative idea

#1.NO OLED. NO GAME.(Battle Game) Under the modern warfare game concept, the outstanding immersion of OLEDA composition in which the protagonist and the gamer misunderstand each other #2.NO OLED. NO GAME.(shooting Game) Compared to other displays, OLED’s faster response time Witly appeal with cinematic direction (OLED response speed that determines victory or defeat)

Describe the strategy

OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets Target strategy Men and women in their 20s and 50s, interested in TV/monitors / Consumers with purchasing power and intention to purchase OLED TVs / Interested in each video material, etc Comm. strategy Proactive wording conveys the message to gamers that OLED provides the best gaming experience

Describe the execution

#1.NO OLED. NO GAME.(Battle Game) '21. 11. 19 ~ 12. 31 US, DG, UK, FS 22,000,000 view (Youtube) #2.NO OLED. NO GAME.(shooting Game) '21. 12. 23 ~ ‘22. 2.6 US, DG, UK, FS 22,000,000 view (Youtube)

Describe the outcome

#1.NO OLED. NO GAME.(Battle Game) VIEW : 22,420,099 #2.NO OLED. NO GAME.(shooting Game) VIEW : 23,000,000

Links

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