Title | LG DISPLAY OLED GAMING AD |
Brand | LG DISPLAY |
Product / Service | OLED TV |
Category | B02. Brand Integration for Games |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Media Placement | HS AD Seoul, SOUTH KOREA |
PR | HS AD Seoul, SOUTH KOREA |
Production | HS AD Seoul, SOUTH KOREA |
Post Production | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
DAE WON KIM | HS Ad | Creative Director |
OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers
A total of 2 videos that appeal to OLED excellent immersion and response speed Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets
#1.NO OLED. NO GAME.(Battle Game) Under the modern warfare game concept, the outstanding immersion of OLEDA composition in which the protagonist and the gamer misunderstand each other #2.NO OLED. NO GAME.(shooting Game) Compared to other displays, OLED’s faster response time Witly appeal with cinematic direction (OLED response speed that determines victory or defeat)
OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets Target strategy Men and women in their 20s and 50s, interested in TV/monitors / Consumers with purchasing power and intention to purchase OLED TVs / Interested in each video material, etc Comm. strategy Proactive wording conveys the message to gamers that OLED provides the best gaming experience
#1.NO OLED. NO GAME.(Battle Game) '21. 11. 19 ~ 12. 31 US, DG, UK, FS 22,000,000 view (Youtube) #2.NO OLED. NO GAME.(shooting Game) '21. 12. 23 ~ ‘22. 2.6 US, DG, UK, FS 22,000,000 view (Youtube)
#1.NO OLED. NO GAME.(Battle Game) VIEW : 22,420,099 #2.NO OLED. NO GAME.(shooting Game) VIEW : 23,000,000