Title | PRAY TO THE GREAT BUDDHA |
Brand | SONY MUSIC ENTERTAINMENT |
Product / Service | AMAZARASHI |
Category | D04. Live Broadcast / Live Streaming |
Entrant | SIX INC. Tokyo, JAPAN |
Idea Creation | SIX INC. Tokyo, JAPAN |
Idea Creation 2 | HAKUHODO KETTLE INC. Tokyo, JAPAN |
Idea Creation 3 | HAKUHODO INC. Tokyo, JAPAN |
Production | VIXI Tokyo, JAPAN |
Production 2 | AIRCORD Tokyo, JAPAN |
Production 3 | TRANSISTOR STUDIO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Keiichi Motoyama | SIX | Creative Director / Producer |
Yuta Okuyama | SIX | Creative Director |
Masako Suzuki | Hakuhodo | Creative Director |
Yusuke Shimizu | Hakuhodo Kettle | Creative Director |
YKBX Yokobe | Aww | Art Director / Visual Design |
Fumiko Iino | VIXI | Producer |
Shogo Minowa | VIXI | Production Manager |
UKYO Inaba | EPOCH | Director |
Junichi Akimoto | Transistor Studio | Projection Director |
Masanori Hirata | Transistor Studio | Projection Director |
Takuma Tanimura | Transistor Studio | Projection Director |
Takashi Tanaka | Diamond Snap | Motion Graphics Director |
Fumiya Kimura | Freelance | Motion Graphics Director |
UDON UDON | VIXI | Motion Graphics Director |
Yuuki Kubo | Freelance | Motion Graphics Director |
Naoya Morimoto | Freelance | Motion Graphics Director |
Kensuke Endo | Freelance | Motion Graphics Director |
koshi kun | Freelance | Motion Graphics Director |
Toshiyuki Hashimoto | aircord | Technical Producer |
Seiya Nakano | aircord | Technical Director |
Keitaro Irisuna | aircord | Simulation Developer |
Motoyo Ochiai | aircord | Technical Support |
Ryosuke Kokubo | Freelance | Lighting Director |
Tomoya Fukase | Moving Work | Lighting |
Hiroshi Tamaki | Moving Work | Lighting |
Kota Endo | Moving Work | Lighting |
Toru Nakayama | Moving Work | Lighting |
Subaru Takahashi | Moving Work | Lighting |
Hiroshi Kondo | Moving Work | Lighting |
Mari Tezuka | Moving Work | Lighting |
Takuro Araki | Arts inc. | Lighting |
Kiki Saito | Arts inc. | Lighting |
Megumi Endo | Arts inc. | Lighting |
Akiyoshi Fukudome | dep Management | Director of Photography |
Hideo Shingu | Santana | Chief Cameraman |
Masa Kokubu | Santana | Cameraman |
Takahiro Otake | Santana | Cameraman |
Yuta Sato | nice | Assistant Cameraman / Drone |
Kazuya Watanabe | nice | VE |
Yoshiaki Kataoka | SHOT | Drone Pilot |
Yu Kato | Hakuhodo | Installation Artist |
Yasushi Hirose | Takenaka | Projection |
Shunsuke Noto | Takenaka | Projection |
Kotaro Takaie | Takenaka | Projection |
Ryota Nakanishi | Takenaka | Projection |
Jeong Seonwoo | Takenaka | Projection |
Takashi Sakuta | Takenaka | Projection |
Yusuke Harano | Takenaka | Projection |
Yuka Okumura | Freelance | Styling |
It explored and provided a new entertainment experience. It transformed an online concert held during the COVID-19 crisis into a purification ritual through the power of design and technology.
Amazarashi is a major Japanese rock band meaning the “rain of daily suffering” in Japanese. Our goal is to create their online concert for their fans who lives in 2020, suffering from the natural disaster called COVID-19, and give them the strength to face tomorrow.
Natural disasters, wars, famines, pandemics. Throughout Japan’s long history, its people have constructed many great Buddha statues to pray for the strength to overcome hardships. Now, in 2020, without the ability to construct a new Buddha statue, put together a music project with the objective of creating a place where people could pray and gain the strength to endure the COVID-19 pandemic. By using the base of a Buddha statue as the stage of an online concert, we created a place of prayer that people from around the world could gather at.
To create an online concert that invited viewers to join in prayer instead of being a passive observer, we collected people’s thoughts and prayers regarding the COVID-19 pandemic, and placed them before the Buddha statue for purification. We aimed to create a strong engagement by collecting people’s prayers online and assembling them in a physical environment.
We used projection mapping to cast images of heavy rain, fires, wars, pandemics, and other catastrophes that humankind encountered onto the Buddha statue. The Buddha statue, which has long accepted people’s suffering and prayers, became a new symbol of prayer before which amazarashi communicated people’s current plight through song. People’s prayers and laments regarding COVID-19 were collected through Twitter and presented as votive lanterns for purification.
"I listened in prayer." "A true mourning." "Just want I needed." "The best live concert of 2020" - Many hopeful words for tomorrow were spread in social platforms by the fans who saw the concert. Through the use of technology, the interactive online concert was elevated to a religious ceremony, giving people the strength to hold on.