Why is this work relevant for Entertainment?

The Tokyo Olympics and Paralympics were held without spectators in the Corona crisis. Without the support of the spectators, the athletes would not be able to perform at their best. Therefore, we focused on the various types of cheering calls of countries and regions around the world. By combining these with the power of digital technology, we came up with "Tele Cheering”. NHK, as a public broadcaster, delivered the cheers from all over the world through monitors in stadiums to encourage the competing athletes.

Background

The Tokyo Olympics and Paralympics were held without spectators in the Corona crisis. Without the support of the spectators, the athletes would not be able to perform at their best. Some of the athletes even withdrew from the games due to the lack of spectators. NHK, as a public broadcaster, attempted to deliver encouragement from around the world to the competing athletes at the Tokyo Olympics and Paralympics, which were held without spectators.

Describe the creative idea

Our goal was to DX the cheers. We focused on the cheering calls of the 207 participating countries and regions, created and disseminated videos and web content to help people memorize We focused on the cheering calls of the 207 participating countries and regions, and created and disseminated videos and web content to help people memorize each of cheering calls. In addition to announcements on social media, we held events and broadcasted on TV to spread the movement throughout Japan and around the world by having people learn the choreography. More than 2,000 cheering videos from around the world were delivered to the players through monitors in the stadiums without spectators.

Describe the strategy

There is a diversity of support from countries and regions around the world. And there is an invisible power in live voices. Telecheering was born from the combination of these two elements with the power of digital technology. At the Olympic and Paralympic Games, which were held without spectators, telecheering created a new style of cheering.

Describe the execution

Our goal was to DX the cheers. We focused on the cheering calls of the 207 participating countries and regions, created and disseminated videos and web content to help people memorize We focused on the cheering calls of the 207 participating countries and regions, and created and disseminated videos and web content to help people memorize each of cheering calls. In addition to announcements on social media, we held events and broadcasted on TV to spread the movement throughout Japan and around the world by having people learn the choreography. More than 2,000 cheering videos from around the world were delivered to the players through monitors in the stadiums without spectators.

Describe the outcome

Tele Cheering was simultaneously viewed by 30 million people through NHK's broadcast. More than 2,000 cheering videos from viewers were delivered to the athletes through monitors at the stadium. In addition to cheering for their own country, videos of cheering for other countries and regions also spread. In the Olympics and Paralympics, which were held while the world fought together against Corona, a style of cheering was born in which people not only competed, but also cheered and praised each other's countries and regions.