TUNA SCOPE 2021

TitleTUNA SCOPE 2021
BrandSOJITZ CORPORATION
Product / ServiceTUNA SCOPE
CategoryC04. Sustained Success
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN
Production INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo, JAPAN
Production 2 KOOZYT, INC. Tokyo, JAPAN
Production 3 DENTSU LIVE INC. Tokyo, JAPAN
Production 4 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 5 DENTSU INC. Osaka, JAPAN
Additional Company DENTSU CREATIVE FORCE Tokyo, JAPAN

Credits

Name Company Position
Kazuhiro Shimura Dentsu.Inc Creative Director
Akimichi Hibi Dentsu.Inc Business Producer
Ryo Sasaki Dentsu.Inc Communication Planner / Copywriter
Daisuke Matsunaga Dentsu.Inc Art Director
Yukiko Matsue Dentsu.Inc Account Manager
Shunsuke Kani Dentsu.Inc Account Manager
Xinyi Deng Dentsu.Inc Account Manager
Hideyuki Hirai Dentsu.Inc Business Producer
Jyu Shou Dentsu.Inc Business Producer
Ryunosuke Tsuzuki Dentsu.Inc Business Producer
Akira Tomikawa INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Yusuke Masumoto INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Taira Kimura INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Keigo Ihara INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Yasushi Miyajima Koozyt, Inc. Data Scientist
Hideyuki Ono Koozyt, Inc. Engineer
Amina Mim Koozyt, Inc. AI Engineer
Hasanur Rashid Koozyt, Inc. AI Engineer
Tomoyuki Kato DENTSU LIVE INC. Director
Tatsuya Murayama DENTSU LIVE INC. Producer
Masaya Ishii DENTSU LIVE INC. Producer
Chisako Hasegawa DENTSU LIVE INC. Producer
Takafumi Shindo SHINDII LLC. Producer
Takaomi Maeda DENTSU CREATIVE FORCE INC. Creative Producer
Hitoshi Nakao Dentsu Creative X Inc. Web Director
Shogo Hina AOIRO Web Designer
Katsuhiro Uto WOO inc. Designer
Takeshi Kaneko AD DENTSU OSAKA INC. Account Manager
Takanori Hosoi AD DENTSU OSAKA INC. Account Manager
Tokio Noji AD DENTSU OSAKA INC. Account Manager
Koichi Ikariyama DENTSU PUBLIC RELATIONS INC. PR Planner
Yuichiro Hagiwara DENTSU PUBLIC RELATIONS INC. PR Planner
Koichi Maeda DENTSU PUBLIC RELATIONS INC. PR Planner
Keita Ishikawa Dentsu mcgarrybowen China Business Producer
Taro Okada Dentsu mcgarrybowen China Business Producer

Summary of the work

We developed TUNA SCOPE, the world's first AI capable of discerning tuna quality with the eye of a skilled Japanese artisan. Using the peculiarities of deep learning, the AI was able to establish its own methodology for making judgments that had been considered 'tacit knowledge' based on human intuition and experience, becoming the world's first AI to successfully acquire a professional skill. The resulting AI is able to match the quality judgments of skilled artisans in over 90 percent of cases, and can be deployed round-the-clock, simultaneously, anywhere in the world. In 2020, due to the impact of COVID-19, many restaurants and supermarket chains that purchase tuna from overseas were facing a supply crisis of raw tuna. Kura Sushi is among Japan’s largest sellers of tuna by volume. To procure stock, the sushi chain’s skilled artisans visited various regions in Japan and abroad to directly evaluate the quality of tuna for purchase, using judgment cultivated through years of experience. However, travel restrictions imposed during the pandemic made it impossible for artisans to evaluate and purchase on-site as they had before. To ensure that it could continue delivering delicious tuna to consumers amid these supply threats, Kura Sushi adopted a technology that we had developed. We took on the challenge of ‘AI-driven purchasing’, a new initiative that overturned conventions in the fishing industry. Working with Kura Sushi, we sent the TUNA SCOPE data to Dalian, China, where in a world-first the AI performed remote purchasing in place of skilled artisans. Having mastered the specialized skill, the AI’s judgment succeeded in procuring several hundred tons of tuna far faster than previously possible, without requiring staff to travel during the pandemic. The tuna that AI judged to be the most delicious was newly commercialized as "AI TUNA," sold at Kura-Sushi restaurants nationwide, and a launch campaign including TV-commercials was launched. TUNA SCOPE has been adopted as a promotion program supported by the government of Japan, and continued until 2021. In 2021, AI Tuna was launched in two cities in China, Shenzhen and Guangzhou, and continues to expand its global reach. Quality certification by TUNA SCOPE has been introduced to several major supermarket chains in Japan.

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