VOGUE - UNIFORM

TitleVOGUE - UNIFORM
BrandVOGUE
Product / ServicePUBLISHING
CategoryB03. Creative Effectiveness for Good
EntrantOGILVY TAIWAN Taipei City, TAIWAN
Idea Creation OGILVY TAIWAN Taipei City, TAIWAN
PR OGILVY TAIWAN Taipei City, TAIWAN
Production OGILVY TAIWAN Taipei City, TAIWAN

Credits

Name Company Position
Sylvia Chang Ogilvy Taiwan project management
Irene Chao Ogilvy Taiwan project management
Freya Chen Ogilvy Taiwan project management
Angus Chiang ANGUS CHIANG Clothing design
Sharney Chiang Ogilvy Taiwan project management
Ria Chien Ogilvy Taiwan creative
Harper Chuang Ogilvy Taiwan creative
Zelda Chuang Ogilvy Taiwan creative
Zoe Chuang Ogilvy Taiwan project management
Reed Collins Ogilvy Hong Kong creative
Stratos Efstathiou Ogilvy Hong Kong creative
Casper Ho Ogilvy Taiwan creative
Boga Hong Ogilvy Taiwan creative
Jen Jen Ogilvy Taiwan project management
Giant Kung Ogilvy Taiwan creative
Dorthan Pan Ogilvy Taiwan digital
Soenar Santoso Ogilvy Hong Kong creative
Shao Shao Ogilvy Taiwan creative
Liping Shih Ogilvy Taiwan project management
Dora Tsao Ogilvy Taiwan creative
Candy Wang Ogilvy Taiwan PR
Fupei Wang Ogilvy Taiwan PR
Shaoan Wang Ogilvy Taiwan creative
Tung Wang Ogilvy Taiwan creative
Cyan Weng Ogilvy Taiwan creative
Jeffrey Wu Ogilvy Taiwan digital
Tony Yang Ogilvy Taiwan creative
Hilary You Ogilvy Taiwan creative
Lin Zhong zhonglin_ photography

Summary of the work

The First-ever Gender-neutral Uniform Project UNI-FORM Students at Taiwan’s Banqiao High School organized an event, inviting their male peers and teachers to wear skirts, to break gender stereotypes and promote freedom of choice. Garments are not gender-specific. Vogue joined forces with the fashion designer Angus Chiang to design UNI-FORM for all the girls and boys. Combining shirts and skirts, jackets and dresses, they’re all fashionable and practical. Regardless of gender, body type or habits, everyone can reshape it however they feel most comfortable. Referencing the common habit among students of filling in the empty parts in letters with colored pens, we redesigned their school badges, adding other elements, like spontaneously pieced-together color blocks and the grid lines in text books. Then we unveiled it with a launch event during Taipei Fashion Week, an event site, and Instagram posts, to express the spirit of diversity and courage.

Links

Website URL