Title | VOGUE - UNIFORM |
Brand | VOGUE |
Product / Service | PUBLISHING |
Category | A01. Consumer Goods |
Entrant | OGILVY TAIWAN Taipei City, TAIWAN |
Idea Creation | OGILVY TAIWAN Taipei City, TAIWAN |
PR | OGILVY TAIWAN Taipei City, TAIWAN |
Production | OGILVY TAIWAN Taipei City, TAIWAN |
Name | Company | Position |
---|---|---|
Sylvia Chang | Ogilvy Taiwan | project management |
Irene Chao | Ogilvy Taiwan | project management |
Freya Chen | Ogilvy Taiwan | project management |
Angus Chiang | ANGUS CHIANG | Clothing design |
Sharney Chiang | Ogilvy Taiwan | project management |
Ria Chien | Ogilvy Taiwan | creative |
Harper Chuang | Ogilvy Taiwan | creative |
Zelda Chuang | Ogilvy Taiwan | creative |
Zoe Chuang | Ogilvy Taiwan | project management |
Reed Collins | Ogilvy Hong Kong | creative |
Stratos Efstathiou | Ogilvy Hong Kong | creative |
Casper Ho | Ogilvy Taiwan | creative |
Boga Hong | Ogilvy Taiwan | creative |
Jen Jen | Ogilvy Taiwan | project management |
Giant Kung | Ogilvy Taiwan | creative |
Dorthan Pan | Ogilvy Taiwan | digital |
Soenar Santoso | Ogilvy Hong Kong | creative |
Shao Shao | Ogilvy Taiwan | creative |
Liping Shih | Ogilvy Taiwan | project management |
Dora Tsao | Ogilvy Taiwan | creative |
Candy Wang | Ogilvy Taiwan | PR |
Fupei Wang | Ogilvy Taiwan | PR |
Shaoan Wang | Ogilvy Taiwan | creative |
Tung Wang | Ogilvy Taiwan | creative |
Cyan Weng | Ogilvy Taiwan | creative |
Jeffrey Wu | Ogilvy Taiwan | digital |
Tony Yang | Ogilvy Taiwan | creative |
Hilary You | Ogilvy Taiwan | creative |
Lin Zhong | zhonglin_ | photography |
The First-ever Gender-neutral Uniform Project UNI-FORM Students at Taiwan’s Banqiao High School organized an event, inviting their male peers and teachers to wear skirts, to break gender stereotypes and promote freedom of choice. Garments are not gender-specific. Vogue joined forces with the fashion designer Angus Chiang to design UNI-FORM for all the girls and boys. Combining shirts and skirts, jackets and dresses, they’re all fashionable and practical. Regardless of gender, body type or habits, everyone can reshape it however they feel most comfortable. Referencing the common habit among students of filling in the empty parts in letters with colored pens, we redesigned their school badges, adding other elements, like spontaneously pieced-together color blocks and the grid lines in text books. Then we unveiled it with a launch event during Taipei Fashion Week, an event site, and Instagram posts, to express the spirit of diversity and courage.