Title | SAMSUNG - ITEST |
Brand | SAMSUNG |
Product / Service | SAMSUNG OS |
Category | B01. UX & Journey Design |
Entrant | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
Idea Creation | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
Media Placement | STARCOM Auckland, NEW ZEALAND |
PR | MANGO COMMUNICATIONS Auckland, NEW ZEALAND |
Production | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
Post Production | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Brett Colliver | DDB New Zealand/Aotearoa | CD |
Mike Felix | DDB New Zealand/Aotearoa | CD |
Haydn Kerr | Tribal Worldwide NZ | ECD |
Danillo Castilho | DDB Group Aotearoa New Zealand | Creative Experience Lead |
Dan Cummings | DDB Group Aotearoa New Zealand | DOP & Editor |
Johannes Gertz | DDB Group Aotearoa New Zealand | Head of Digital Delivery |
Trent Hall | DDB Group Aotearoa New Zealand | Content Creator |
Dean Pomfrett | DDB Group Aotearoa New Zealand | Head of Digital Design |
Tom Reed | DDB Group Aotearoa New Zealand | Digital Designer |
Damon Stapleton | DDB Aotearoa/New Zealand | Chief Creative Officer |
Gary Steele | DDB New Zealand/Aotearoa | Executive Creative Director |
James Blair | Tribal/ DDB Group Aotearoa New Zealand | Managing Director – Tribal |
Georgia Kerr | Tribal/ DDB Group Aotearoa New Zealand | Business Director |
Jason Vertongen | DDB Group Aotearoa New Zealand | Head of Design |
Ash Cook | DDB Group Aotearoa New Zealand | Interactive Designer |
Simon Betton | DDB Group Aotearoa New Zealand | Technical Lead |
Kelly Rosnell | Starcom | Business Director |
Briar Barrett-Boyes | Mango Communications Aotearoa New Zealand | Account Executive |
John Alexander | Samsung New Zealand | Marketing Manager |
Simon Smith | Samsung New Zealand | Head of Corporate Comms |
Minna Reinikkala | Samsung New Zealand | Head of IM Marketing |
Hijack our biggest competitor’s devices and let people test drive a Samsung from the comfort of their iPhone.
Samsung iTest is designed to be fun, informational, and of course, just a little cheeky. Our approach to iTest’s UX was to treat it like an open world exploration. After all, a phone isn’t a linear journey, so no matter what you tap, you’ll discover a myriad of features - and be entertained. Everything from messages to themes, and even a fully playable game, can be explored. A guided tour also shows off some of Samsung’s best features. This tour is done via text messages that give helpful suggestions. Naturally, all this had to be built as a web app to avoid the App Store. The experience is advertised through a mix of channels, with particular focus on reaching people who are considering a new phone. These include ads in and around phone stores, and online messages that talk to iPhone users who are searching for information about new devices.