| Title | APOLLO CIRCLE OF LIFE |
| Brand | APOLLO |
| Product / Service | APOLLO TYRES |
| Category | A03. Video / Moving Image |
| Entrant | WUNDERMAN THOMPSON Gurgaon, INDIA |
| Idea Creation | WUNDERMAN THOMPSON Gurgaon, INDIA |
| Production | SMALL FRY PRODUCTIONS Mumbai, INDIA |
| Post Production | SMALL FRY PRODUCTIONS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | Wunderman Thompson India | Guidance |
| Sundeep Sehgal | WUNDERMAN THOMPSON, INDIA | Creative Ideation, Guidance & Writing |
| Sundeep Sehgal | WUNDERMAN THOMPSON, INDIA | Director |
| Sundeep Sehgal | WUNDERMAN THOMPSON, INDIA | Editor |
| Binesh Sharma | WUNDERMAN THOMPSON, INDIA | Writer |
| Akshith Nangia | WUNDERMAN THOMPSON, INDIA | Writer |
| Soham Ghosh | WUNDERMAN THOMPSON, INDIA | Writer |
| Vaibhav Sahani | WUNDERMAN THOMPSON, INDIA | VP & CSD |
| Tanuj Karol | WUNDERMAN THOMPSON, INDIA | AVP & CSD |
| Girish Singh | Small Fry | Executive Producer |
| Ankur Thakur | Apollo Tyres | Head of Marketing Communication |
GO THE DISTANCE THROUGH THE CIRCLE OF LIFE A circle is the most significant shape in our lives. From the rotation of a clock to the shape of a flower, from the beginning to end of a day to the spinning of a tyre – everything follows a circle. Why? Because a circle symbolizes transition. It represents a movement that never ends. Just like our life. It’s constantly in motion. And every day we grow, learn, and change with the motion, through the circles of life. In the recent COVID-19 situation, when we thought, life had come to an end and there was no way out, our lives found a way to move on. Through Apollo’s Circle of Life, we celebrated every circle that is an integral part of our lives, it inspired us to go the distance and discover things like never before.
Apollo tyres, the brand whose tagline reads "Go The Distance" stands for pushing the boundaries and doing something that everyone thinks is impossible. At the time of the Pandemic, when everyone found it hard to continue with their life, to continue spinning in the circle of life. Apollo inspired everyone to challenge the tough time and find a way. Because that's how you "Go The Distance" to make things happen. The Film was released across all social media channels and websites of Apollo Tryes and shared widely across Whatsapp Groups and Riders Clubs.