| Title | SHIBUYA VIRTUAL CITY |
| Brand | AU BY KDDI, FUTURE DESIGN SHIBUYA |
| Product / Service | SHIBUYA CITY, KDDI |
| Category | D02. Innovative Use of Technology |
| Entrant | GEOMETRY OGILVY JAPAN Tokyo, JAPAN |
| Idea Creation | GEOMETRY OGILVY JAPAN Tokyo, JAPAN |
| Media Placement | GEOMETRY OGILVY JAPAN Tokyo, JAPAN |
| PR | PLATINUM Tokyo, JAPAN |
| Production | CLUSTER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Geometry Ogilvy Japan | Chief Creative Officer |
| Yasushi Arikawa | Geometry Ogilvy Japan | Creative Director |
| Hiroyuki Furuta | Geometry Ogilvy Japan | Art Director |
| Naoya Kataoka | Geometry Ogilvy Japan | Copywriter |
| Yutaro Nagata | Geometry Ogilvy Japan | Copywriter |
| Kotoha Tanaka | Geometry Ogilvy Japan | Copywriter |
| Iori Hayakawa | Geometry Ogilvy Japan | Designer |
| Takuya Murakami | Geometry Ogilvy Japan | Account Director |
| Hiroki Hibi | Geometry Ogilvy Japan | Senior Account Manager |
| Ikko Nakata | Geometry Ogilvy Japan | Senior Digital Producer |
| Junya Takahashi | Geometry Ogilvy Japan | Activation Director |
| Takehiro Shishido | Geometry Ogilvy Japan | Senior Activation Executive |
| Takehito Hikida | Geometry Ogilvy Japan | Creative Producer / Activation Manager |
| Morris Ku | Geometry Ogilvy Japan | Creative Video Director |
| Satoshi Kuno | CLIVER | Executive Producer |
| Akihiko Narita | Cluster | Executive Director |
| Ryoya Ino | Cluster | Director |
| Masahiro Hashimoto | Cluster | Director |
| Juji Kawaguchi | Cluster | Director |
| Kazuki Nomura | Cluster | Director |
| Yuto Sano | Cluster | Director |
| Tomomi Shinohara | Cluster | Designer |
| Keita Shibagaki | Cluster | Designer |
| Akimi Miyamoto | Cluster | Designer |
| Naoki Tanazawa | Cluster | Designer |
| Atsunori Toshi | A4A | Film Director |
| Atsuya Momikura | Pocket RD Inc. | CEO |
| Shigeki Uchida | Pocket RD Inc. | CTO |
| Yui Nishikawa | Pocket RD Inc. | PR |
| Naohiro Hoshino | Moon Creative Lab inc. | Entrepreneur in Residence / Head of Metajob |
The idea was to develop an entirely new virtual platform. One that could provide a variety of entertainment and lifestyle experiences, connecting visitors on a long-term basis with a virtual world that was connected to the real City they already loved: Shibuya. We set out to create Japan's move advanced metaverse out of Japan's most adored City. This world, which we call Shibuya Virtual City, would welcome avatars from a variety of sources. It would include Virtual Commerce, or 'V-Commerce'. It would offer all kinds of top-notch Japanese entertainment, including singers, comedians, movies, and exclusive stage shows. And it would even provide paid guides who could show you around, and help you find what you were interested in, within Shibuya Virtual City.
Shibuya City partnered with KDDI to begin building Shibuya Virtual City, making it, block-by-block, an identical digital twin to the physical. The first event people flocked to was Shibuya Virtual Halloween of 2020. Due to COVID-19, the physical city, which had become 'Halloween-Central' in previous years, was all but shut-down. The pandemic made it the perfect occasion to create an amazing virtual entertainment experience which turned out to be the biggest Halloween event ever in Japan. After such a success, KDDI and the City planned more. After a Christmas event and expansion into Shibuya City's awesome retail environment in Harajuku, came Halloween 2021. There, avatars from nearly any source were welcomed in. V-Commerce was developed, allowing visitors to shop and purchase at the legendary sneaker store, Atmos, as well as the fashionably iconic, Laforet. And salaried guides were hired to help visitors find their way to take their picture.