HELLO SPOTIFY!

TitleHELLO SPOTIFY!
BrandGRAMEENPHONE
Product / ServiceTELECOMMUNICATIONS
CategoryD01. New Realities & Voice Activation
EntrantMINDSHARE Dhaka, BANGLADESH
Idea Creation MINDSHARE Dhaka, BANGLADESH
Media Placement MINDSHARE Dhaka, BANGLADESH
Production MINDSHARE Dhaka, BANGLADESH

Credits

Name Company Position
Zobaydul Goni Ifat Mindshare Bangladesh Ideation and Execution

Describe the creative idea

Digital marketing experts estimate that an individual is exposed to around 4,000 to 10,000 ads each day. When it comes to display ads, it is always difficult to stand out using regular banners. We came up with a radical idea to build an innovative display ad and connect with our audience. We made the audience engage with a banner ad with their voice!

Describe the execution

The campaign was implemented on ESKIMI Bangladesh platform, one of the leading DSPs in Bangladesh. The campaign placement was ensured on top news portals along with music streaming sites. Grameenphone being a technology enabler instigated a campaign addressing this issue by partnering with Spotify, top Music streaming platform in world. We made the audience engage with a banner ad with their voice! Audience has to say "Hello Spotify" to activate the banner. The campaign ran from 14th-20th July'21. Total Impression: 1,269,786 Total Voice Activation: 3681

Links

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