Title | ADO / YORU NO PIERROT(TEDDYLOID REMIX) |
Brand | |
Product / Service | ADO |
Category | A03. Video / Moving Image |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | ENJIN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN TOKYO | CREATIVE DIRECTOR |
Yusuke Kashiwagi | ENJIN TOKYO | PRODUCER |
Kaede Koizumi | ENJIN TOKYO | PR PLANNER / PRODUCER |
Yusuke Ando | ROBOT | PRODUCER |
Koji Aito | ROBOT | PRODUCTION MANAGER |
Miho Ohshima | ROBOT | ANIMATION COORDINATOR |
Huang Chieh | MONOFILMO INC. | ANIMATOR |
ChiakiI Kanno | MONOFILMO INC. | ANIMATOR |
Yuka Yoshioka | MONOFILMO INC. | ANIMATOR |
Sanae Takahashi | MONOFILMO INC. | ANIMATOR |
Mai Asakawa | MONOFILMO INC. | ANIMATOR |
Masumi Amao | MONOFILMO INC. | ANIMATOR |
Ryuta Hoshi | SIGNIF Inc. | PRODUCER |
Ayaka Yoshihara | SIGNIF Inc. | PRODUCTION MANAGER |
Koji Aramaki | SIGNIF Inc. | DIRECTOR |
Kosuke Tsukagawa | SIGNIF Inc. | DIRECTOR |
Alessandro Asnaghi | SIGNIF Inc. | CGI |
Madoka Itani | FREELANCE | CGI |
Naomi Fujii | FREELANCE | CGI |
Ryuichi Ono | SIGNIF Inc. | VFX |
Ryo Chigira | SIGNIF Inc. | VFX |
Akira Kondo | FREELANCE | TECHNICAL DESIGNER |
Ryouma Sanpei | FREELANCE | TECHNICAL DESIGNER |
Chiaki Kato | FREELANCE | GRAPHIC DESIGNER |
sankaku △ | sankaku△ | MOTION GRAPHIC DESIGN |
Shun Yamaguchi | sankaku△ | ANIMATOR |
KEIGO INOUE | FREELANCE | ILLUSTRATOR |
ORIHA RA | FREELANCE | ILLUSTRATOR |
ME LE | FREELANCE | ILLUSTRATOR |
TAI YAKI | FREELANCE | ILLUSTRATOR |
KI CO | FREELANCE | ILLUSTRATOR |
RICHARD KUN | FREELANCE | ILLUSTRATOR |
Ado is one of the top artists who started in Nico-Nico Doga. Her song, “Ussewa,” which she released in 2020 became a social phenomenon recording 180million views on YouTube. The only thing the fans know about Ado is that she’s an 18-year-old female artist and the one illustration profile. Her real name, feature, and background remains a mystery. Her latest hit, “Yoru No Piero(The Night Clown)” is a story of a girl who is on a journey to discover her own identity, caught between the real and digital worlds. Set in neo-Shibuya, Tokyo, the billboards that light up the global cities of NY, Paris, Shanghai, etc., have become the canvas for the many young unknown artists. The story captures the internal struggle of Ado herself who suddenly became the social darling in the physical world with her song and visuals plastered on the billboards all over the city.
With the advent of YouTube, music has evolved as an art form beyond the sound to offer visual entertainment. This is furthered by the fast-changing sound environment with smartphones, big screen TV, AI speakers with displays, etc. On the other hand, majority of Gen Zs enjoy YouTube on their small smartphone screen which naturally makes a bulk of the online content to be designed for such display but these new music experiences enjoyed through the various devices is, no doubt, opening up creative possibilities. Google caters to these demands through products and services as they aim to evolve their music experience offering from “PLAY MUSIC” to “DISPLAY MUSIC,” tapping into the new possibilities of a ‘display’ as we enter this age of enjoying music not just with sound but with images. This work was designed to enhance the music experience on the large screen. Set on the future city, “neo Shibuya,” this is a super high-definition world created with the 3DCG software, houdini. The plethora of art work that captures the world of the song by the unknown illustrators fill the billboard in the music video with meticulous details that can only be appreciated on a large screen. The bug expression throughout the city was created using original plugins which pixelates the color data, creating a unique bug/glitch expression. Two minutes and ten seconds into the video is where we see the 360-degree scan of Shibuya which was converted into a point cloud format then combined with illustration and CG.