|Title||【HOKXBURBERRY】COLLABORATION SKIN TVC|
|Product / Service||HONOR OF KINGS|
|Category||A03. Video / Moving Image|
|Entrant||DOTWELL CO., LTD, CHINA|
|Idea Creation||DOTWELL CO., LTD, CHINA|
|Idea Creation 2||DOTWELL CO., LTD, CHINA|
|Production||DOTWELL CO., LTD, CHINA|
|Production 2||DOTWELL CO., LTD, CHINA|
|Post Production||DOTWELL CO., LTD, CHINA|
|Post Production 2||DOTWELL CO., LTD, CHINA|
BACKGROUND Honor of Kings and Burberry have teamed up to launch new character skin for the hero YAO，and covey the spirit of nature. The Video was made for this collaboration.
MV SCRIPT We open in the middle in the depths of an ocean. The camera slowly is pulling out, revealing an epic view of the mystical world underneath. A shark and a mermaid swim past, and as we rise out of the ocean, circular waves form the shape of a irisl of an eye. The camera keeps pulling out, revealing the eye of a deer (the symbol of game character Yao), and it’s standing in the desert. Then the deer starts running, it leaves behind a trail of nature– leaves, flowers, plants, and even butterflies (referring to our launched partnership teaser). As the deer runs, the nature becomes a forest, swiftly enveloping the deer. Sunlight breaks through in-between the trees. As the deer gets deeper into the forest, it transforms with a flash. The camera goes close-in and we witness thousands particles starting to form a female body. We see some key details of the skin, and we end up with a close up on Yao’s iris of her eye, in the same fashion as on the deer, coming full circle. We pull out again, we see Yao presented in full glory with our Burberry skin, and we sign off with the HOK / Burberry partnership logos.