Title | LAY'S CRISPY SUBTITLES |
Brand | LAY'S-PEPSICO |
Product / Service | LAY'S POTATO CHIPS |
Category | B02. Native & Built-in Feature Integration |
Entrant | HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City, VIETNAM |
Idea Creation | HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City, VIETNAM |
Production | HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Alan Cerutti | Happiness / An FCB alliance | Executive Creative Management |
Geoffrey Hantson | Happiness / An FCB alliance | Chief Creative Officer |
Gregory Titeca | Happiness / An FCB alliance | Executive Creative Director |
Marc Richard Vander Heyden | Happiness / An FCB alliance | Creative Director |
Mathias Lemielle | Happiness / An FCB alliance | Concept Provider |
Thomas Cappelle | Happiness / An FCB alliance | Concept Provider |
Nick Stillittano | Happiness / An FCB alliance | Concept Provider |
Loan Anh Huynh | Happiness / An FCB alliance | Copywriter |
Nghia Tran | Happiness / An FCB alliance | Copywriter |
Dee Verwaetermeulen | Happiness / An FCB alliance | Copywriter |
Dries Lauwers | Happiness / An FCB alliance | Head of Design |
Aldjia Bessalah | Happiness / An FCB alliance | Designer |
Truc Mai Hoang Anh | Happiness / An FCB alliance | Art & Motion |
Thuy Pham Vuong Bao | Happiness / An FCB alliance | Art & Motion |
Remke Faber | Happiness / An FCB alliance | Head of Motion |
Trung Thai Thanh | Happiness / An FCB alliance | Motion Designer |
Seth Michielsen | Happiness / An FCB alliance | Motion Designer |
Nhat Qui | Happiness / An FCB alliance | Head of Performance |
Tien Phan Cam | Happiness / An FCB alliance | Performance & Data Planner |
Linh Nguyễn | Happiness / An FCB alliance | Strategic Planner |
Son Nguyễn | Happiness / An FCB alliance | Account |
Ngọc Le | Happiness / An FCB alliance | Account |
An Nguyễn | Happiness / An FCB alliance | Account |
Giang Ngo | Happiness / An FCB alliance | Account |
Bart Vande Maele | Happiness / An FCB alliance | Head of Production |
Loc Nguyen | Happiness / An FCB alliance | Platform Analyst |
Hieu Phan Duc | Happiness / An FCB alliance | Community Outreach |
Thomas Colliers | BLISS Innovative Maker Studio | Head of Technology |
Joni Allaert | BLISS Innovative Maker Studio | Digital Project Manager |
It’s an ‘age-old problem’: you can’t hear a thing when you’re crunching chips while watching movies or any other content. And as much as it is a first-world problem, not being able to hear video while eating chips is something we’ve all experienced (and reaching for a laptop’s volume buttons with greasy fingers just creates even more problems). Luckily, Lay’s came to the rescue with Crispy Subtitles. A Chrome extension to Youtube that automatically activates subtitles every time it detects that you are munching chips. Yes indeed, ‘crisp-activated subtitle technology’ to allow you to make binge watching a better experience.
This ‘crisp-activated subtitle technology’ was achieved by feeding machine learning with 178 hours of audio recordings of people eating chips, from all over the world. From this, the Google Chrome extension - plugin- was built. Once downloaded, the extension will activate LAYS-branded subtitles on Youtube the second it detects crisp sounds. So to be clear: crisp sounds = subtitles. No more crisp sounds, no more subtitles. The ‘crispy subtitles’ shows specific subtitles in Lays colour (yellow) and it will also briefly display the Crispy Subtitles logo in the top right corner. The crisp-activated subtitles will always be shown in your preferred language, since the extension automatically links to the language settings of your computer.