| Title | SAMSUNG - ITEST |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG OS |
| Category | B01. UX & Journey Design |
| Entrant | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
| Idea Creation | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
| Media Placement | STARCOM Auckland, NEW ZEALAND |
| PR | MANGO COMMUNICATIONS Auckland, NEW ZEALAND |
| Production | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
| Post Production | TRIBAL AOTEAROA Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Brett Colliver | DDB New Zealand/Aotearoa | CD |
| Mike Felix | DDB New Zealand/Aotearoa | CD |
| Haydn Kerr | Tribal Worldwide NZ | ECD |
| Danillo Castilho | DDB Group Aotearoa New Zealand | Creative Experience Lead |
| Dan Cummings | DDB Group Aotearoa New Zealand | DOP & Editor |
| Johannes Gertz | DDB Group Aotearoa New Zealand | Head of Digital Delivery |
| Trent Hall | DDB Group Aotearoa New Zealand | Content Creator |
| Dean Pomfrett | DDB Group Aotearoa New Zealand | Head of Digital Design |
| Tom Reed | DDB Group Aotearoa New Zealand | Digital Designer |
| Damon Stapleton | DDB Aotearoa/New Zealand | Chief Creative Officer |
| Gary Steele | DDB New Zealand/Aotearoa | Executive Creative Director |
| James Blair | Tribal/ DDB Group Aotearoa New Zealand | Managing Director – Tribal |
| Georgia Kerr | Tribal/ DDB Group Aotearoa New Zealand | Business Director |
| Jason Vertongen | DDB Group Aotearoa New Zealand | Head of Design |
| Ash Cook | DDB Group Aotearoa New Zealand | Interactive Designer |
| Simon Betton | DDB Group Aotearoa New Zealand | Technical Lead |
| Kelly Rosnell | Starcom | Business Director |
| Briar Barrett-Boyes | Mango Communications Aotearoa New Zealand | Account Executive |
| John Alexander | Samsung New Zealand | Marketing Manager |
| Simon Smith | Samsung New Zealand | Head of Corporate Comms |
| Minna Reinikkala | Samsung New Zealand | Head of IM Marketing |
Hijack our biggest competitor’s devices and let people test drive a Samsung from the comfort of their iPhone.
Samsung iTest is designed to be fun, informational, and of course, just a little cheeky. Our approach to iTest’s UX was to treat it like an open world exploration. After all, a phone isn’t a linear journey, so no matter what you tap, you’ll discover a myriad of features - and be entertained. Everything from messages to themes, and even a fully playable game, can be explored. A guided tour also shows off some of Samsung’s best features. This tour is done via text messages that give helpful suggestions. Naturally, all this had to be built as a web app to avoid the App Store. The experience is advertised through a mix of channels, with particular focus on reaching people who are considering a new phone. These include ads in and around phone stores, and online messages that talk to iPhone users who are searching for information about new devices.