Background

Pattaya, the 2nd most popular tourist city in Thailand, attracted foreigners around the world with festivals all year round. But in the pandemic, Pattaya was left in the dark. So how can the locals survive? SangSom Thai Rum brand, the main sponsor of international music festivals in Thailand, this time wanted to bring back a little ray of hope for local business.

Describe the creative idea (40% of vote)

Baan Fullmoon The festival that saves the local lives We turned our art attraction.. into job attractions for locals. Designed to generate income for communities with sustainability.

Describe the execution (40% of vote)

We turned our art attraction.. into job attractions for locals. Designed to generate income for communities with sustainability. Local Lounge : The Bamboo Lounge that gives local craftsmen a chance. The Artisan Parlor : The parlor that supports craftsmanship and local materials. The SangSom bucket Chair : Shares jobs to rare, skilled traditional weavers. The Moon Art-Stallation, where local sculptors let their talents shine. SangSom Baan Fullmoon is one of the art attraction which is a part of Wonderfruit Event in Pattaya, Thailand. The event was held during weekend for 4 consecutive weeks. The event was held during weekend for 4 consecutive weeks.

List the results (20% of vote)

“The No.1 most wanted Music Festival” 42 MB RETURNED LOCAL INCOME 11 M REACHES 72% REDUCED WASTE 91 MB EARNED MEDIA The festival did not only light up the city at nights, But also saved the locals from their darkest nights.