|Title||SMALL BUSINESS SUCCESS STORY|
|Product / Service||FACEBOOK I META FOR BUSINESS|
|Category||B02. Publications & Brand Collateral|
|Entrant||WUNDERMAN THOMPSON Mumbai , INDIA|
|Idea Creation||WUNDERMAN THOMPSON Mumbai, INDIA|
|Production||SMALL FRY PRODUCTIONS Mumbai, INDIA|
|Chitresh Sinha||The Plated Project||Storyteller|
|Senthil Kumar||Wunderman Thompson India||Writer & Creative Director|
|Anand Gandhi||Independant||Film Director|
|Siddharth Prasad||Wunderman Thompson India||Executive Creative Director|
|Girish Singh||Small Fry||Producer|
The pandemic has made small business owners feel like islands. Feel alone. Feel as if life is without social community. It was time to change that with a relevant real time testimonial of a powerful small business success story. These Small Business Owners need sheer confidence. They need to hear from their own community and believe in the inspiring stories of business transformation. Wanting to be seen Doing Good is a Popular Social Behaviour. Sharing and Buying Inexpensive Art online was another growing social behaviour during the pandemic engaging both artists and customers. The Plated Project took these social behaviours head on by communicating the sole purpose of buying an art plate to put food on someone else's empty plate. India’s teeming with hungry mouths to feed and by connecting the dots between two popular social behaviours helped grow the plated project into a flourishing business across various social platforms.
A Small Business Success Story. A Real Time Testimonial of Business Transformation capturing the true story from a small idea of buy one plate to fill one plate and the beginning of a mission to end hunger using the power of art #artagainsthunger. The plated project grew into a flourishing business on the Facebook platform through collaboration with thousands of artists and customers from the Facebook Community. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the message that when businesses are on the Facebook platform, be it ‘selling goods’ or ‘doing good while doing business’ – all good ideas will be found here and will definitely grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business.
Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the key message that when your business is on the Facebook platform selling goods or doing good while doing business, all good ideas will be found here and grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business. The execution was led by small business success stories of business transformation demonstrating the infinite power of the Facebook community. "What started as a sideshow, became a full-fledged flourishing business after being discovered by thousands of artists and customers on the facebook platform. In fact many artists offered their art for free and helped serve over 450,000 meals to the needy while ensuring that the business was growing.”
The Small Business Success Story of The Plated Project powered by the Facebook Community helped inspire confidence among over 200,000 Small Business Owners who choose Meta for Business on the Facebook platform for Real Time Business Transformation. Over 10 Million New Visitors turned Followers for Meta for Business expressing the truth that good ideas will always be found by the Facebook Community, The Success Story of the Plated Project was shared widely across Facebook, Instagram, Whatsapp and other Social Media platforms and Video platforms reaching over 10 Million Indians. Online and Social Media Traffic increased by 227% to the Meta for Business page and fbsmbhome.com websites. Over 200,000 new small business owners moved their business online and activated e-commerce through the Facebook Platform discovering new ways and means of business growth through social activation and social commerce.