|Title||THE DISSOLVING BOTTLE|
|Brand||THE NATURALE MARKET|
|Product / Service||THE DISSOLVING BOTTLE|
|Category||F02. Environmental / Social Impact|
|Entrant||BBDO GUERRERO Makati City, THE PHILIPPINES|
|Idea Creation||BBDO GUERRERO Makati City, THE PHILIPPINES|
|Production||BBDO GUERRERO Makati City, THE PHILIPPINES|
|Production 2||FLARE MANILA Makati City, THE PHILIPPINES|
|David Guerrero||BBDO Guerrero||Executive|
|Francine Kahn-Gonzalez||BBDO Guerrero||Executive|
|Federico Fanti||BBDO Guerrero||Executive|
|Rachel Yulo||BBDO Guerrero||Creatives|
|Liz Castañeda||BBDO Guerrero||Creatives|
|Choi Co||BBDO Guerrero||Creatives|
|Meda Cruz||BBDO Guerrero||Accounts|
|Nathaniel Sta Teresa||BBDO Guerrero||Accounts|
|Ioni Ofrasio||BBDO Guerrero||Admin|
|Vilma Magsino||BBDO Guerrero||Final Art|
|Roshan Nandwani||BBDO Guerrero||Strategy|
|Ernest Pascual||BBDO Guerrero||Digital|
|Al Salvador||BBDO Guerrero||Final Art|
|Alex Nochesada||Flare Manila||Production|
|David Wright||Flare Manila||Production|
|Denise Galoyo||Flare Manila||Production|
The Philippines is commonly called a “sachet economy”. This is how most people purchase their toiletries, with little education on the impact of single-use plastics on the environment. And due to inadequate waste management, we are the third largest ocean polluter in the world. A terrifying statistic for a country located at the center of the marine ecosystem. Solid shampoo bars are a great and simple solution to this problem. But after 32 years of existence, most people still think it’s a bar of soap. It’s not appealing for the hotel industry or home consumers to use. Bottles for hair. Bars for body. So by changing its shape, maybe we can change consumer mindset.
We redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. We marketed it as a “Dissolving Shampoo Bottle” and sent these out to hotels and influencers around the country for small-batch testing.
The shampoo bars came in three scents: Tea tree, Lavender and Peppermint. Color and form were considered to make it appealing and easy to understand. The solid shampoo bars were produced through a 3D-printable mold for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. Products were sent out to hotels and influencers around the Philippines for small-batch testing.
The Dissolving Bottle piqued the interest of consumers and entrepreneurs alike around the world. Most people were impressed with the sustainability aspect of the Dissolving Bottle. Inquiries from the website were received from different countries including Vietnam, the Middle East, United States, and the United Kingdom. These results were attributed from the impressive global mileage of the announcement of the product. Some of the coverages were from Singapore, Ukraine, Brazil, and India.