THE DISSOLVING BOTTLE

Silver Spike

Case Film

Presentation Image

TitleTHE DISSOLVING BOTTLE
BrandTHE NATURALE MARKET
Product / ServiceTHE DISSOLVING BOTTLE
CategoryE02. Beauty / Healthcare
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Idea Creation BBDO GUERRERO Makati City, THE PHILIPPINES
Production BBDO GUERRERO Makati City, THE PHILIPPINES
Production 2 FLARE MANILA Makati City, THE PHILIPPINES

Credits

Name Company Position
David Guerrero BBDO Guerrero Executive
Francine Kahn-Gonzalez BBDO Guerrero Executive
Federico Fanti BBDO Guerrero Executive
Rachel Yulo BBDO Guerrero Creatives
Liz Castañeda BBDO Guerrero Creatives
Choi Co BBDO Guerrero Creatives
Meda Cruz BBDO Guerrero Accounts
Nathaniel Sta Teresa BBDO Guerrero Accounts
Ioni Ofrasio BBDO Guerrero Admin
Vilma Magsino BBDO Guerrero Final Art
Roshan Nandwani BBDO Guerrero Strategy
Ernest Pascual BBDO Guerrero Digital
Al Salvador BBDO Guerrero Final Art
Alex Nochesada Flare Manila Production
David Wright Flare Manila Production
Denise Galoyo Flare Manila Production

Background

The Philippines is commonly called a “sachet economy”. This is how most people purchase their toiletries, with little education on the impact of single-use plastics on the environment. And due to inadequate waste management, we are the third largest ocean polluter in the world. A terrifying statistic for a country located at the center of the marine ecosystem. Solid shampoo bars are a great and simple solution to this problem. But after 32 years of existence, most people still think it’s a bar of soap. It’s not appealing for the hotel industry or home consumers to use. Bottles for hair. Bars for body. So by changing its shape, maybe we can change consumer mindset.

Describe the creative idea (40% of vote)

We redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. We marketed it as a “Dissolving Shampoo Bottle” and sent these out to hotels and influencers around the country for small-batch testing.

Describe the execution (40% of vote)

The shampoo bars came in three scents: Tea tree, Lavender and Peppermint. Color and form were considered to make it appealing and easy to understand. The solid shampoo bars were produced through a 3D-printable mold for easy replication, along with a Dissolving Font to push education on sustainability. We partnered with an FDA-approved supplier to produce shampoos with our molds. Products were sent out to hotels and influencers around the Philippines for small-batch testing.

List the results (20% of vote)

The Dissolving Bottle piqued the interest of consumers and entrepreneurs alike around the world. Most people were impressed with the sustainability aspect of the Dissolving Bottle. Inquiries from the website were received from different countries including Vietnam, the Middle East, United States, and the United Kingdom. These results were attributed to the impressive global mileage of the announcement of the product. Geographical coverage included: Brazil, India, Singapore, and Ukraine.

Links

Website URL