Title | POKÉMON WONDER |
Brand | THE POKÉMON COMPANY |
Product / Service | POKÉMON |
Category | D04. Spatial & Sculptural Exhibitions and Experiences |
Entrant | SIX INC. Tokyo, JAPAN |
Idea Creation | SIX INC. Tokyo, JAPAN |
Idea Creation 2 | ZEAL ASSOCIATE CORP Tokyo, JAPAN |
Idea Creation 3 | FUTUREK Tokyo, JAPAN |
Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Post Production | INVISI. LTD TOKYO, JAPAN |
Additional Company | HAKUHODO INC. Tokyo, JAPAN |
Additional Company 2 | NIPPON DESIGN CENTER Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TAKU KAWAMOTO | The Pokémon Company | Chief Creative Officer |
KEIICHI MOTOYAMA | SIX INC. | Executive Creative Director |
SHOGO MATSUMARU | RIDDLER | Creative Director |
KAIYU FUJIMOTO | RIDDLER | Creative Director |
AKIKO TSUDA | The Pokémon Company | Creative Director |
TAKU TSUBOI | SIX INC. | Copywriter |
TOMOYUKI ARIMA | Nippon Design Center, Inc. | Art Director |
KENTA ISHIBASHI | RIDDLER | Creative Planner |
YU KATO | Hakuhodo Inc. | Creative Planner |
KEISUKE ONODA | Hakuhodo Inc. | Creative Planner |
KANAKO TOMITA | Hakuhodo Inc. | Creative Planner |
HIDEHIRO TERUI | ZEAL ASSOCIATES | Executive Producer |
MUNETOSHI MATSUO | ZEAL ASSOCIATES | Producer |
TAKAKO NARUMI | ZEAL ASSOCIATES | Producer |
OKA OKAZAKI | freelance | Illustrator |
The Pokémon Company’s purpose is to enrich not just the virtual world but also the real world. Modern children only play digitally and not in nature. Our challenge is to bridge the gap.
To reconnect children with nature, we created Pokémon Wonder, recreating the Pokémon video game experience in nature by transforming a 48,000-square-foot forest into a game field. Over 50 Pokémon were crafted with natural materials and hidden in the forest. The players’ mission was to look for Pokémon as if searching for natural creatures. The joy of the search reconnected children with nature and it strengthened their sense of wonder. We took the digital experience of catching Pokémon within a video game and designed a real-world game where players engage all their senses as they search for Pokémon in nature. It’s an all-natural experience designed with digital ideas.
To reconnect children with nature, we created Pokémon Wonder, recreating the Pokémon video game experience in nature by transforming a 48,000-square-foot forest into a game field. Over 50 Pokémon were crafted with natural materials and hidden in the forest. The players’ mission was to look for Pokémon as if searching for natural creatures. The joy of the search reconnected children with nature and it strengthened their sense of wonder. We took the digital experience of catching Pokémon within a video game and designed a real-world game where players engage all their senses as they search for Pokémon in nature. It’s an all-natural brand experience built on digital ideas.
The first-ever Pokémon nature experience became a popular topic on news media and SNS worldwide. 10,000 players participated in just half a year in spite of limited and exclusive access to the forest. It scored a satisfaction rating of 9.6 out of 10. Tickets are always sold out.