|Title||LIONS GOOD NEWS 2020|
|Product / Service||NEWSPAPER|
|Category||C01. Digital & Interactive Design|
|Entrant||PR CONSULTING DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|PR||PR CONSULTING DENTSU INC. Tokyo, JAPAN|
|Production||SHIFTBRAIN INC. Tokyo, JAPAN|
|Production 2||ROCK'N ROLL JAPAN CO. LTD Tokyo, JAPAN|
|Production 3||PYRAMID FILM Tokyo, JAPAN|
|Production 4||PYRAMID FILM QUADRA INC. Tokyo, JAPAN|
|Production 5||SPLUCK INC. Tokyo, JAPAN|
|Reietsu Hashimoto||Dentsu Inc.||Planning/Creative Director/Writing|
|Tadashi Inokuchi||PR Consulting Dentsu Inc.||PR/Writing|
|Hiroki Miyamoto||SHIFTBRAIN Inc.||Art Direction|
|Masashi Fujiyoshi||SHIFTBRAIN Inc.||Graphic Design|
|Wongeun Heo||SHIFTBRAIN Inc.||Motion Design|
|Masaya Yamamoto||SHIFTBRAIN Inc.||Project Management/Producer|
|Mana Ohtake||SHIFTBRAIN Inc.||Project Management|
The content was created by Nikkei Inc., which last year became the Cannes Lions Japan representative. Having said that, the company’s role as the Japan representative has been limited thus far with Cannes Lions 2020 being cancelled and the 2021 event being online-only. Furthermore, the COVID-19 pandemic has led to over 80% of world news to take on a negative tone, showing how greatly our lives have been affected. Amid such a background, our aim is to strengthen and improve our image and standing as a representative of the media industry as well as show the industry a glimmer of hope and a glimpse into the future.
Using past Cannes Lions award-winners and Nikkei’s own news stories that brought people hope during the pandemic through the powers of creativity and design, our idea is to point at the similarities and show a new way of doing things in the future. We designed over 100,000 words of content that showcases Nikkei’s newspaper heritage, the diversity of its news coverage and the uniqueness of their perspectives, and how “history” can transcend time and contextualize the “present”.
The project’s concept is “NEW THINGS COME FROM HISTORY’. By looking back upon our history, we can see that no problem was insurmountable, not even the Spanish flu. Nikkei’s authority as the leading newspaper company in Japan shines through in creating the contents as a proprietary library using WebGL coding is developed to create a feeling of weightlessness expressing the diversity and unique angles of the news stories as well as how “history” can transcend time and contextualize the “present”. This provides a seamless and heightened experience when reading the 10 articles comprising of over 100,000 words. Furthermore, the articles’ uniqueness is emphasized by a different font and color design being used for each. The key element is the monochromatic, leaflet-like object which flutters mid-air while events from the past hover in the background, providing depth and expressing how current events can be contextualized by history.
LIONS GOOD NEWS has been well received the world over with the average visitor visiting the website 3 times and spending over 2 hours onsite; truly outlandish web traffic figures. Furthermore, the project’s success has led to the launch of a variety of new initiatives. The project was also applauded from all corners within the industry and was endorsed by many. In addition to being covered by numerous media outlets including WIRED, ELEE, FORBES and AWWWARDS, the project was also a win on the design front, receiving the Red Dot Design Award among many others, marking an overall success for what was the first initiative of the new Japan representative.