Title | FEEL LIKE A NEW HOME |
Brand | SC ASSET |
Product / Service | SC ASSET |
Category | F01. Consumer Products |
Entrant | WOLF Bangkok, THAILAND |
Idea Creation | WOLF Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Torsak Chuenprapar | Wolf BKK | Chief Creative Officer |
Phannika Vongsayan | Wolf Bkk | Managing Director |
Torsak Chuenprapar | Wolf Bkk | Art Director |
Nopharit Dusadeedumkoeng | Wolf Bkk | Creative Director |
Woottipong Lamangthong | Wolf Bkk | Creative Group Head |
Thosaporn Kaewnurachadasorn | Wolf Bkk | Account Director |
Chanapat Srabua | Wolf Bkk | Agency Producer |
Nopharit Dusadeedumkoeng | Wolf Bkk | Copywriter |
Phachara Saothayanan | Wolf Bkk | Senior Copywriter |
KANYAPORN LONGPRASERT | Wolf Bkk | Art Director |
BENCHAWAN NGAMJIRADAWONG | Wolf Bkk | Account Executive |
Chonlatid Saenghiran | Wolf Bkk | Business Director |
Torsak Chuenprapar | Wolf Bkk | Copywriter |
SC ASSET, Thailand's no.1 housing developer, wants to launch a major end-of-year sales event offering discounts on all residence types. The timing couldn't be any worse as it is a period when all developers come up with their own sales event, so the question is, how can we differentiate our campaign to be different and more insightful.
We created the ‘Feel like a NEW HOME’ collection, a collection of ridiculous home improvement items that, at their best, can only make you “feel like” being in a new home. The purpose of this collection is to provoke and remind consumers that these ridiculous home improvement items aren’t the true solutions, and their benefits won’t last long. Better buy a new home, so check out SC ASSET FINAL SALE. The collection took inspiration from 3 most common major living insights; lack of privacy, unpleasant or no view at all, and living so far away from the heart of the city.
“Feel like a NEW HOME Collection”,inspired by three main living problems with tongue-in-cheek humor. DO NOT DISTURB HOODIE Inspired by racehorse blinders, this hoodie will keep you on track with whatever you're doing. Leave the chaotic life behind you, making you ‘feel like’ you have privacy. FOREST WINDOW POSTER No more unpleasant views, this window poster provides you an instant green scenery. Making you ‘feel like’ you’re living in a room with a gorgeous view. THONGLOR DIFFUSER Breathe in the scent of the heart of Bangkok. Making you ‘feel like’ you’re living in the prime area of Bangkok. The items in this collection were delivered by direct mail to potential buyers and those who registered on our Facebook page and website. They were also displayed and distributed at various home improvement stores.Every item comes with a message“Feel like” is never enough, better buy a new home.
People love the “Feel Like a New Home” Collection. With 32 million total impressions in the first week, +86% Traffic to sales gallery +1615% Website visitors However a lot of people do not want to just “feel like”. During the campaign period, 19 home projects were all SOLD OUT! Bringing in a total sales of 130 Million USD (4,300 million THB)