Background

Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has recently collaborated with Mastercard to launch an exclusive card, BCA Mastercard Black Titanium. It provides ultimate privilege and unforgettable experiences the holders can enjoy all around the globe.

Describe the creative idea (40% of vote)

The whole world was on lockdown because of the pandemic. After more than a year, of course people are in the ultimate need to see the world again. The idea was to build people’s excitement to travel the world by transformed something mundane into an ultimate magical view & experience in every part of the world — all because BCA Mastercard Black Titanium.

Describe the execution (40% of vote)

For the launching campaign, we transformed the cityscape of the world’s most vibrant cities into bokeh aesthetics, which bear an uncanny resemblance to the Mastercard logo — visualizing the commitment of BCA & Mastercard to help the cardholders easily find and access the ultimate experiences in each city.

List the results (20% of vote)

After the campaign was launched, a lot of people applied for BCA Mastercard Black Titanium. The campaign successfully increased the sales and caught many audience’s attention in Indonesia's social media.