Title | MONKEY X HOT WHEELS |
Brand | HONDA |
Product / Service | HONDA MONKEY125 |
Category | D03. Events Storytelling |
Entrant | CJ WORX Bangkok, THAILAND |
Idea Creation | CJ WORX Bangkok, THAILAND |
Media Placement | SPORE Bangkok, THAILAND |
PR | SPORE Bangkok, THAILAND |
Production | CJ WORX Bangkok, THAILAND |
Post Production | CJ WORX Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Saharath Sawadatikom | CJ WORX | Art Director |
Saharath Sawadatikom | CJ WORX | Copywriter |
Saharath Sawadatikom | CJ WORX | Chief Creative Officer |
Kulthavach Kultanan | CJ WORX | Creative Director |
Kulthavach Kultanan | CJ WORX | Art Director |
Pranod Thiangchaem | CJ WORX | Art Director |
Bank Rungchaya | CJ WORX | Copywriter |
Sasanan Indrapiromkul | CJ WORX | Project Manager |
Natcha Assavamakmanee | CJ WORX | Account Executive |
Panuwat Thonglhoa | CJ WORX | Editor |
PROBLEM Honda Monkey is a minibike with fun, naughty and unique characters, but the pain point is that it’s been known only among a small group of people. OPPORTUNITY In 2021 Honda is launching the Monkey x Hot Wheels Limited Edition, a collaboration project with Hot Wheels. And it’s a great opportunity to give Monkey more reach and awareness. OBJECTIVES Sell And Communication Honda Monkey X Hot Wheels Limited Edition 125 Units.
Brand relevance : Honda Monkey and Hot Wheels have DNA in common which is small , fun and playful. Therefore similar marketing communication can penetrate and expand Monkey fans to Hot wheels fans. Target audience : Hot Wheels fan and Honda Monkey collector.
“The World’s first the smallest launching event that come with 1:64 scale” The world’s first 1:64 launching event scale, the same scale as Hot Wheels model! Everything is simulated from a real car launch event. The launch event of the limited-edition motorcycle was designed under the concept of Hot Wheels toys, with tracks, stage and booking booths in 1:64 scale. Invite and turn both influencers and attendees into toys . With surprise LIVE via Facebook.
Everyone loves it ! because this is only experience that you can have from Monkey x Hot Wheels! And The smallest event will not be so small anymore. During campaign period, consumer mention “Monkey” increase up to 500% Organic Impression 10 M+ Organic Reach 3.6 M+ Earn media 5 M+