Background

PROBLEM Honda Monkey is a minibike with fun, naughty and unique characters, but the pain point is that it’s been known only among a small group of people. OPPORTUNITY In 2021 Honda is launching the Monkey x Hot Wheels Limited Edition, a collaboration project with Hot Wheels. And it’s a great opportunity to give Monkey more reach and awareness. OBJECTIVES Sell And Communication Honda Monkey X Hot Wheels Limited Edition 125 Units.

Describe the creative idea (40% of vote)

BRAND RELEVANCE : Honda Monkey and Hot Wheels have DNA in common which is small , fun and playful. Therefore similar marketing communication can penetrate and expand Monkey fans to Hot wheels fans. TARGET AUDIENCE : Honda Monkey Collector and Hot Wheels Fan

Describe the execution (40% of vote)

“The World’s first the smallest launching event that come with 1:64 scale”. Which is the same scale as Hot Wheels. The launch event of the limited-edition motorcycle was designed under the concept of Hot Wheels toys, with tracks, stage and booking booths in 1:64 scale. Invite and turn both influencers and attendees into toys . With surprise LIVE via Facebook.

List the results (20% of vote)

Everyone loves it ! because this is only experience that you can have from Monkey x Hot Wheels! And The smallest event will not be so small anymore. During campaign period, consumer mention “Monkey” increase up to 500% Organic Impression 10 M+ Organic Reach 3.6 M+ Earn media 5 M+