| Title | GUESS WHICH BOOK IS IT? |
| Brand | YAN JI YOU BOOKSTORE |
| Product / Service | YAN JI YOU BOOKSTORE |
| Category | D04. Spatial & Sculptural Exhibitions and Experiences |
| Entrant | THE NINE Shanghai, CHINA |
| Idea Creation | THE NINE Shanghai, CHINA |
| Media Placement | THE NINE Shanghai, CHINA |
| Production | THE NINE Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Jody Xiong | The Nine Shanghai | Founder & Chief Creative Officer |
| Jody Xiong | The Nine Shanghai | Art Director |
| Hu Mo | The Nine Shanghai | 3D Designer |
| Jody Xiong | The Nine Shanghai | Graphic Designer |
| Candy Chen | The Nine Shanghai | Copywriter |
| Zhu Siqi | The Nine Shanghai | Account Manager |
| Chang Yaoping | The Nine Shanghai | Editor |
| Jody Xiong | The Nine Shanghai | Director |
Yan Ji You is China’s famous chain bookstore brand, the shop opened on 5th September in 2021 at Xiamen. They hope to hold a special event to communicate with consumers and attract more attention from consumers.
We use the medium of bookshelves, Combine Installation to create a special experience space. We pick 8 different types of books from bookstore bestsellers, reappear the classical scene of the books three-dimensional by creating a series of sculptures that have a strong visual impact.