|SMALL BUSINESS SUCCESS STORY
|Product / Service
|FACEBOOK I META FOR BUSINESS
|D03. Single-market Campaign
|WUNDERMAN THOMPSON Mumbai , INDIA
|WUNDERMAN THOMPSON Mumbai, INDIA
|SMALL FRY PRODUCTIONS Mumbai, INDIA
|The Plated Project
|Wunderman Thompson India
|Writer & Creative Director
|Wunderman Thompson India
|Executive Creative Director
The pandemic has made small business owners feel like islands. Feel alone. Feel as if life is without social community. It was time to change that with a relevant testimonial of a powerful small business success story. Many Owners of small and medium businesses have not yet taken their business online even though their livelihood was compromised by National Lockdowns and the never ending pandemic. Some took steps and adapted, some are still reeling, some grappling to find solutions drowning in the hopelessness that has affected all. These Small Business Owners need sheer confidence. They need real time testimonials; they need to hear from their own community. They need to believe in the successful and inspiring stories of business transformation. They need to experience and activate the Facebook Community to share their idea and grow their business.
A Small Business Success Story. A Real Time Testimonial of Business Transformation capturing the true story from a small idea of buy one plate to fill one plate and the beginning of a mission to end hunger using the power of art #artagainsthunger. The plated project grew into a flourishing business on the Facebook platform through collaboration with thousands of artists and customers from the Facebook Community. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the message that when businesses are on the Facebook platform, be it ‘selling goods’ or ‘doing good while doing business’ – all good ideas will be found here and will definitely grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business.
Good Ideas Deserve To Be Found. Get discovered and experience the power of the Facebook's customer community support. Hundreds of queries. Enquiries, orders streaming in always on across geographies. Testimonials. Tags, shares, continuous stream of referrals and customer support on Facebook and Instagram helps businesses and ideas grow. The plated project story is part inspiration part invitation but all emotion. The strategy was three pronged and had to inspire the small business owner to Think: If I move to Facebook my business can kickstart again, get out of the cycle, transform with the support of community (collaborators and customers). Feel: Feel that there is hope right here! Feel that Facebook’s community support is powerful for all SMBs and that good business ideas get discovered here! Do: They should look to move their business online and activate e-commerce through the Facebook Metaverse for Business.
Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the key message that when your business is on the Facebook platform selling goods or doing good while doing business, all good ideas will be found here and grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business. The execution was led by small business success stories of business transformation demonstrating the infinite power of the Facebook community. "What started as a sideshow, became a full-fledged flourishing business after being discovered by thousands of artists and customers on the facebook platform. In fact many artists offered their art for free and helped serve over 450,000 meals to the needy while ensuring that the business was growing.”
The Small Business Success Story of The Plated Project powered by the Facebook Community helped inspire confidence among over 200,000 Small Business Owners who choose Meta for Business on the Facebook platform for Real Time Business Transformation. Over 10 Million New Visitors turned Followers for Meta for Business expressing the truth that good ideas will always be found by the Facebook Community, The Success Story of the Plated Project was shared widely across Facebook, Instagram, Whatsapp and other Social Media platforms and Video platforms reaching over 10 Million Indians. Online and Social Media Traffic increased by 227% to the Meta for Business page and fbsmbhome.com websites. Over 200,000 new small business owners moved their business online and activated e-commerce through the Facebook Platform discovering new ways and means of business growth through social activation and social commerce.
Many Owners of small and medium businesses across India have not yet taken their business online even though their livelihood was compromised by the Pandemic and National Lockdowns. Some are still grappling to find solutions while drowning in the hopelessness that has affected all. These Small Business Owners need sheer confidence. They need real time testimonials; they need to hear from their own community. They need to believe in the inspiring stories of business transformation. They need to experience and activate the Facebook Community to share their idea and grow their business. Doing good or Wanting to be seen Doing Good is a Popular Social Behaviour across India. Sharing and Buying Inexpensive Art online was another growing social behaviour during the pandemic engaging both artists and social audiences in the country. The Plated Project connected the dots between these two Indian social behaviours and found the sweet spot of success.