| Title | L'OREAL STAND UP AGAINST STREET HARASSMENT |
| Brand | L'OREAL |
| Product / Service | L'OREAL |
| Category | A01. Consumer Goods |
| Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Dami Sidharta | M&C Saatchi Indonesia | creative output, developing the artistic design strategy that defines the company's brand |
Describe the creative idea. We invited Cinta Laura, the new brand ambassador for L’Oreal, to share her heartfelt stories about how vulnerable she felt in the public eye. She introduced 5D, a method to defend women against public harassment, to remind women to value their self-worth.
Describe the creative idea. We invited Cinta Laura, the new brand ambassador for L’Oreal, to share her heartfelt stories about how vulnerable she felt in the public eye. She introduced 5D, a method to defend women against public harassment, to remind women to value their self-worth.
Describe the creative idea. We invited Cinta Laura, the new brand ambassador for L’Oreal, to share her heartfelt stories about how vulnerable she felt in the public eye. She introduced 5D, a method to defend women against public harassment, to remind women to value their self-worth.
Describe the creative idea. We invited Cinta Laura, the new brand ambassador for L’Oreal, to share her heartfelt stories about how vulnerable she felt in the public eye. She introduced 5D, a method to defend women against public harassment, to remind women to value their self-worth.
Describe the creative idea. We invited Cinta Laura, the new brand ambassador for L’Oreal, to share her heartfelt stories about how vulnerable she felt in the public eye. She introduced 5D, a method to defend women against public harassment, to remind women to value their self-worth.