Why is this work relevant for Brand Experience & Activation?

CARRY YOUR DREAM CARRY YOUR LIFE is a campaign to launch a new concept car of SUZUKI CARRY through the form of ON GROUND ACTIVITY, landing at the front door to help public health recover from the Covid-19 crisis. The first epidemic in the world and in Thailand.

Background

Showcasing a prototype of a mini truck SUZUKI CARRY customized to meet limitless business needs. In the automotive fair of every year is HIGHLIGHT, a public relations activity that creates BRAND LOVE and BRAND ENGAGEMENT with SUZUKI CARRY. By the beginning of 2021 with the spread of COVID-19 severely in Thailand As a result, public health agencies are unable to perform screening tests thoroughly. Government announces lockdown CARRY FOOD TRUCK operators lack revenue while new clusters It happened continuously.

Describe the creative idea (20% of vote)

SUZUKI CARRY, CARRY YOUR DREAM CARRY YOUR LIFE project to launch a new concept car to go to the area to help public health agencies. Recover the Covid-19 Crisis The epidemic that occurred for the first time in the world and in Thailand Through the collaboration of Doctor Lab Panda by renting a CARRY car from a group of operators FOOD TRUCK with no income to be used as a prototype car. Help generate income for unemployed car owners to visit various cluster rescue operations across the country. Our cars can be proactively screened in 3 directions for the first time in Thailand. Serve up to 3000 people per day.

Describe the strategy (20% of vote)

Presenting the limitless capabilities of SUZUKI CARRY that are more than mini truck but also can be customized to go to the area to help public health agencies recover from the Covid-19 crisis The first epidemic in the world and in Thailand through the CSR ON GROUND campaign format. The heart of this campaign is to rent CARRY FOOD TRUCK cars from unemployed operators to make the most of it. Both in terms of generating income for car owners and visiting the area to help people in various cluster communities to create BRAND LOVE and BRAND EXPERIENCE.

Describe the execution (30% of vote)

We have launched a new prototype car. At the end of March 2021, with the deployment of 3 cluster areas, heavy epidemic. These include Khlong Toei, Samut Sakhon and Samut Songkhram communities. to provide free screening services before distributing teams to help new cluster areas in various provinces.

List the results (30% of vote)

- 140,000 Bath per year generated rental fees to CARRY members ( 34 CARRY FOOD TRUCK participated), - 800,000 +participated for free on-site swab test everyday in more than 21 communities both in Bangkok and provincial area - 6.2 MB earned- PR in first two months. - 6.1 reach media impressions - 900,000 views - 26,000 Online Engagement This pilot project is recognized as a successful model where government and public agencies continue to use CARRY to build on helping and carrying hope to Thai society. Over 40 Carry units were ordering from various agencies to continue helping collect virus samples until now.