Why is this work relevant for Brand Experience & Activation?

Steel, the heart of civilization created by water, fire, wind and earth. Each element that produces steel provides an experience using particles. They can feel the value of steel produced by POSCO, a steel company.

Background

A Museum was created to make POSCO, a B2B company, feel friendly and close. Storytelling the journey from the creation of steel to the finished product. The content was planned in The Chronicle of Steel section.

Describe the creative idea (20% of vote)

Using Real-Time Engine, Light Interaction, Tracking Interaction, Image Processing It is a content where video and people are fused through an immersive environment, lively particles, and the experience of being the subject of the video.

Describe the strategy (20% of vote)

Content that can be felt by anyone regardless of age his is a strategy that tries to overcome the limits of communication felt by b2b companies.

Describe the execution (30% of vote)

Running time 8 minutes Part 1. The Birth of Iron Ore Part 2. The Discovery of Steel Part 3. The Proliferation of Steel Part 4. Steel for Humankind 360 Circle cinema 18 meters in diameter, 10 meters high, 77py

List the results (30% of vote)

Recognized as a new playground for Pohang citizens