|Title||A DIFFERENT SPACE|
|Brand||NETFLIX SERVICES KOREA|
|Product / Service||SPACE SWEEPERS|
|Category||A04. Media / Entertainment|
|Entrant||NETFLIX Seoul, SOUTH KOREA|
|Idea Creation||DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA|
|Idea Creation 2||NETFLIX Seoul, SOUTH KOREA|
|Production||AFEW MARKETING SERVICE Seoul, SOUTH KOREA|
|Production 2||SILO LAB Seoul, SOUTH KOREA|
|Production 3||ANTSNBEE Seoul, SOUTH KOREA|
|Production 4||DOTMILL Seoul, SOUTH KOREA|
|Production 5||D.COLLISION Daegu, SOUTH KOREA|
|Euijoong Kim||Daehong Communications||Planning|
|Hyuncheol Lee||Daehong Communications||Planning|
|Seoeun Kim||Daehong Communications||Planning|
|Youngsun Lee||Daehong Communications||Planning|
|Hansol Cho||Daehong Communications||Planning|
|Bohyun Moon||Daehong Communications||Planning|
|Bonwook Ku||Daehong Communications||BTL Planning|
|Jungsoo Nam||Daehong Communications||Promotion Planning|
|Namsik Kim||Daehong Communications||Promotion Planning|
|Hyejin Park||Daehong Communications||Promotion Planning|
|Jeongho Hwang||Daehong Communications||Creative|
|Sungjun Lee||Daehong Communications||Creative|
|Minkwan Choi||Daehong Communications||Creative|
|Yongho Cho||Daehong Communications||Creative|
|Hayoung Seo||Daehong Communications||Creative|
|Jihwan Na||Daehong Communications||Creative|
|Dasol Choi||Daehong Communications||Creative|
|Hyeongmin Lee||Afew Marketing Service||Production|
|Youngho Lee||SILO Lab||Production|
Key asset in this marketing campaign is 'a space'. So everything that was provided to people is based on the experience to unreal. Through sometimes they see the space with eyes and sometimes experience the space in person, people feel our brand.
<Space Sweepers> is South Korea’s first space blockbuster film set in 2092 centered on the spaceship Victory. Since it was a space blockbuster genre has never been tried in South Korea, everyone has been waiting for the film. As long as everyone has been waiting, we needed to create an experience that people had never experience at the lifetime.
"One day, suddenly what if there were surreal objects and space in daily of people?" We wanted to make the unrealistic background of 2092 of the film, to experience into our daily lives in 2021. So we created a different transcendent space where is different from the real world in Seoul.
As it was a space blockbuster genre has never been tried in South Korea, we wanted the film Space Sweepers created the first direct experience to Korean about all the space. At the same time, we wanted to create all the non-face-to-face campaign for the safest but also most wonderful space experience.
We executed the space experiences step by step for successful launch of the film. 1) Teaser of the space One month before launch of the film, a mysterious spacecraft crash land in Seoul with a large transient population. And for making buzz, we conducted a guerrilla field investigation performance. 2) Indirect experience of the space What if my car could be a spaceship Victory and drive through space of 2092? A week before launch date of the film, we created the space station where filled Space Sweepers worldview in shopping mall in Seoul. 3) Direct experience of the space After successive experience about the space, finally in the building we used to see in daily the spaceship repairs and launches out. For this experience, we created the advent of a space garage in curved OOH media with optical illusions in the film's launching week.
Through the most safe experience campaign, which was all the non-face-to-face, the film Space Sweepers created a very big impact in Korea, and launched very successfully. In addition, the film got a great response from not only Korea but also overseas. 1) Netflix Korea No.1 Streaming Content in February 2021 2) 1,400+ articles and mass media during the marketing campaign period in South Korea 3) Most watched streaming content of February 2021 in 28 countries in Netflix