Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
LAY'S CRISPY SUBTITLES
LAY'S-PEPSICO
LAY'S POTATO CHIPS		 HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City VIETNAM
Bronze
ECOLATE
LIFULL
EARTH CUISINE		 LIFULL Tokyo JAPAN
Short List
SAMSUNG - ITEST
SAMSUNG
SAMSUNG OS		 TRIBAL AOTEAROA Auckland NEW ZEALAND
Silver
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
HOME SWEET HOME EPISODE 2
TOURISM AUTHORITY OF THAILAND X YGGDRAZIL
TOURISM AUTHORITY OF THAILAND		 OGILVY Bangkok THAILAND
Silver
SLOW ROAD
JEJU TOURISM ORGANIZATION
SLOW ROAD		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
A04 Media / Entertainment
ZAP ME IF YOU CAN
GOOGLE
GOOGLE PIXEL		 HAKUHODO KETTLE INC. Tokyo JAPAN
Short List
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG		 CHE PROXIMITY Sydney AUSTRALIA
Short List
A06 Not-for-profit / Charity / Government
LONESOME HOTEL
HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION
WINTER CHARITY DONATION		 INSPIRE ACTIVATION Taipei TAIWAN
Silver
B01 Use of Ambient Media: Small Scale
PITVERTISING
UNILEVER
REXONA DEODERANT		 CLEMENGER BBDO Sydney AUSTRALIA
Silver
B02 Use of Ambient Media: Large Scale
THE UNCLOSABLE STORE
SAMSUNG
SAMSUNG		 CHE PROXIMITY Sydney AUSTRALIA
Short List
B03 Use of Broadcast
ZAP ME IF YOU CAN
GOOGLE
GOOGLE PIXEL		 HAKUHODO KETTLE INC. Tokyo JAPAN
Short List
LOTTO "ON ICE"
LOTTO
NZ LOTTERIES		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG		 CHE PROXIMITY Sydney AUSTRALIA
Short List
C01 Guerrilla Marketing & Stunts
STATUE GROOMING
WILD STONE
WILD STONE MEN'S GROOMING RANGE		 McCANN INDIA Mumbai INDIA
Short List
Z FLIP POCKET DENIM
SAMSUNG
SAMSUNG GALAXY Z FLIP3 PHONE		 CHE PROXIMITY Sydney AUSTRALIA
Short List
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS		 DENTSU WEBCHUTNEY Bengaluru INDIA

Gold Spike
LOVE YOUR LOCAL
TAB
TAB		 M&C SAATCHI Sydney AUSTRALIA
Bronze
C02 Live Shows / Concerts / Festivals
SHIBUYA VIRTUAL CITY
AU BY KDDI, FUTURE DESIGN SHIBUYA
SHIBUYA CITY, KDDI		 GEOMETRY OGILVY JAPAN Tokyo JAPAN
Short List
C03 Exhibitions / Installations
LIFE PLATE
ECOFLOW
LIFE PLATE		 DENTSU INC. Tokyo JAPAN
Short List
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS		 DENTSU WEBCHUTNEY Bengaluru INDIA
Silver
C04 Competitions & Promotional Games
RED NOTICE SHOP
NETFLIX
RED NOTICE		 DDB MUDRA Mumbai INDIA
Short List
VACCINATION RIDES
GOJEK
GOJEK		 FORSMAN & BODENFORS Singapore SINGAPORE
Short List
C05 Customer Retail / In-Store Experience
GUILTY FREE FESTIVAL
CENTRAL DEPARTMENT STORE
CENTRAL MIDNIGHT SALE		 WOLF Bangkok THAILAND
Short List
C07 Customer Acquisition & Retention
VACCINATION RIDES
GOJEK
GOJEK		 FORSMAN & BODENFORS Singapore SINGAPORE
Bronze
SAMSUNG - ITEST
SAMSUNG
SAMSUNG OS		 TRIBAL AOTEAROA Auckland NEW ZEALAND
Grand Prix
EATQUAL
MCDONALD'S
MCDONALD'S		 DDB MUDRA Mumbai INDIA
Silver
D01 Tech-led Brand Experience
KEEB CARD
KB KOOKMIN BANK
KEEB CARD		 IDEOT Seoul SOUTH KOREA
Short List
LITTLE BIG E-MOTION
HYUNDAI MOTOR GROUP
LITTLE BIG E-MOTION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D02 Use of Mobile & Devices
SAMSUNG - ITEST
SAMSUNG
SAMSUNG OS		 TRIBAL AOTEAROA Auckland NEW ZEALAND

Gold Spike
THE COST OF BULLYING
SAMSUNG
SAMSUNG		 CHEIL PENGTAI Beijing CHINA
Bronze
SLOW ROAD
JEJU TOURISM ORGANIZATION
SLOW ROAD		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
D03 Use of Social & Digital Platforms
RETOLD WITH PRIDE
GLOBE X PRIDE@TECH
GLOBE X PRIDE@TECH		 PROPEL MANILA Makati City THE PHILIPPINES
Short List
MIDNIGHT-TEMPTATION ANIME
SAGA PREFECTURE
SAGA-MESHI (LOCAL SAGA SPECIALTIES)		 DENTSU INC. Tokyo JAPAN
Short List
OUTHEISTED
NETFLIX
NETFLIX - MONEY HEIST PART 5		 GOODSTUPH THAILAND Bangkok THAILAND
Short List
D05 New Realities & Voice Activation
LAY'S CRISPY SUBTITLES
LAY'S-PEPSICO
LAY'S POTATO CHIPS		 HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City VIETNAM
Bronze
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS		 DENTSU WEBCHUTNEY Bengaluru INDIA
Silver
HI TOILET
THE NIPPON FOUNDATION
PUBLIC TOILET		 TBWA\HAKUHODO INC. Tokyo JAPAN

Gold Spike
D06 Branded Games
CLIMATE WARRIORS
NRMA INSURANCE
INSURANCE		 THINKERBELL Melbourne AUSTRALIA
Silver
GOLF AD BREAK CHAMPIONSHIP
VOLKSWAGEN
VOLKSWAGEN GOLF		 DDB Sydney AUSTRALIA

Gold Spike
THE COST OF BULLYING
SAMSUNG
SAMSUNG		 CHEIL PENGTAI Beijing CHINA
Short List
HOME SWEET HOME EPISODE 2
TOURISM AUTHORITY OF THAILAND X YGGDRAZIL
TOURISM AUTHORITY OF THAILAND		 OGILVY Bangkok THAILAND
Bronze
D07 Branded Tech
ANZ SUPPORT BAND
ANZ BANK NEW ZEALAND
SUPPORT BAND		 TBWA\NZ Auckland NEW ZEALAND
Short List
WITH MY EYES
QD LASER, INC.
RETISSA SUPER CAPTURE		 DENTSU INC. Tokyo JAPAN
Short List
LITTLE BIG E-MOTION
HYUNDAI MOTOR GROUP
LITTLE BIG E-MOTION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
E01 Launch / Re-launch
RED NOTICE SHOP
NETFLIX
RED NOTICE		 DDB MUDRA Mumbai INDIA
Short List
ECOLATE
LIFULL
EARTH CUISINE		 LIFULL Tokyo JAPAN
Short List
E02 Sponsorship & Brand Partnership
Z FLIP POCKET DENIM
SAMSUNG
SAMSUNG GALAXY Z FLIP3 PHONE		 CHE PROXIMITY Sydney AUSTRALIA
Short List
SLOW ROAD
JEJU TOURISM ORGANIZATION
SLOW ROAD		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
F01 Integrated Campaign led by Brand Experience & Activation
LONESOME HOTEL
HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION
WINTER CHARITY DONATION		 INSPIRE ACTIVATION Taipei TAIWAN
Bronze
THE ALT BLACKS
STEINLAGER - LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
A CITY, TAKING CARE OF SOMEBODY FOR ME
MEITUAN
MEITUAN FOOD DELIVERY		 W Shanghai CHINA
Short List
G01 Local Brand
CHEERS FAN
DAESANG CHUNGJUNGONE
ANJUYA		 THE.WATERMELON Seoul SOUTH KOREA
Short List
G02 Challenger Brand
AIR PADDING
PARACOSM STUDIO
AIR PADDING		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
G03 Single-market Campaign
K9 NATURAL ALL JACKS
K9 NATURAL
K9 NATURAL PET FOOD		 OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
G04 Social Behaviour
MEET THE SURVIVORS
NA
POLIO ERADICATION		 OGILVY PAKISTAN Islamabad PAKISTAN
Short List
THE COST OF BULLYING
SAMSUNG
SAMSUNG		 CHEIL PENGTAI Beijing CHINA
Bronze
EATQUAL
MCDONALD'S
MCDONALD'S		 DDB MUDRA Mumbai INDIA
Silver
G05 Cultural Insight
MEET THE SURVIVORS
NA
POLIO ERADICATION		 OGILVY PAKISTAN Islamabad PAKISTAN
Short List
AUSSIES, GET ALEXA. BECAUSE ALEXA GETS AUSSIES.
AMAZON ALEXA
AMAZON ALEXA		 HOST HAVAS Sydney AUSTRALIA
Short List
G07 Corporate Purpose & Social Responsibility
A HOUSE NEVER SLEEPS
KCC
KCC CONSTRUCTION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
VACCINATION RIDES
GOJEK
GOJEK		 FORSMAN & BODENFORS Singapore SINGAPORE
Short List
POKÉMON WONDER
THE POKÉMON COMPANY
POKÉMON		 SIX INC. Tokyo JAPAN
Short List
AIR PADDING
PARACOSM STUDIO
AIR PADDING		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
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