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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
TOP-OF-MIND GOES TO MIDDLE OF STOMACH
PIZZA HUT
PIZZA HUT 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
RECREATE PRIDE 2020
GOOGLE PHILIPPINES, FACEBOOK PHILIPPINES, GLOBE TELECOM, PRIDE@TECH
RECREATE PRIDE 2020 		PROPEL MANILA Makati City THE PHILIPPINES ELESI STUDIOS Makati THE PHILIPPINES
SAKAY HALFWAY
SAKAY.PH
SAKAY HALFWAY 		MULLENLOWE TREYNA Makati City THE PHILIPPINES MULLENLOWE TREYNA Makati City THE PHILIPPINES
RUNNING STORIES
RUNNING STORIES
RUNNING STORIES APP 		BBH Singapore SINGAPORE FREEFLOW PRODUCTIONS Singapore / CRYSTAL TECHNOLOGY SOLUTION CO LTD Hanoi SINGAPORE / VIETNAM
Short List
LONGEST RUN UNTACT FUN RACE
HYUNDAI MOTOR COMPANY, Seoul
LONGEST RUN UNTACT FUN RACE 		MOG COMMUNICATIONS Seoul SOUTH KOREA MOG COMMUNICATIONS Seoul / MOVEMENT GENERATION Gangnam-gu,Seoul SOUTH KOREA
CLOSEUP WHERE #LOVERULES
UNILEVER PHILIPPINES
CLOSEUP TOOTHPASTE 		MULLENLOWE TREYNA Makati City THE PHILIPPINES MULLENLOWE TREYNA Makati City / LITLAB STUDIOS Taguig THE PHILIPPINES
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS 		WUNDERMAN THOMPSON BANGKOK THAILAND WUNDERMAN THOMPSON BANGKOK THAILAND
Grand Prix
'TRAIN'ING
EAST JAPAN RAILWAY COMPANY., LTD.
TBD 		McCANN HEALTH Tokyo JAPAN McCANN HEALTH Tokyo / FENRIR INC. Osaka JAPAN
A02 AR
THE CHEERING BANDAGE
YOUNG CHEMICAL, FACEBOOK KOREA
THE CHEERING BANDAGE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
AUGMENTED ARCHAEOLOGY
HUAWEI
VISION AR 		OGILVY Beijing CHINA
MOONMENTS
WECHAT / THE GREAT WALL
WECHAT 		TENCENT Shenzhen CHINA STINK STUDIOS Shanghai CHINA
CELEBRATING HOLI - WHEREVER YOU ARE
CREATIVE X AND ALIVENOW INDIA
FACEBOOK AR FILTER 		FACEBOOK CREATIVE X Menlo Park USA ALIVENOW Bengaluru INDIA
CARBON THUMBPRINT CAMPAIGN
BELONG
CARBON NEUTRAL MOBILE AND INTERNET 		BELONG Melbourne AUSTRALIA COLLIDER Melbourne AUSTRALIA
CHANGDEOK ARIRANG
SK TELECOM
SK TELECOM 5G NETWORK / MEC TECHNOLOGY 		NEXUS STUDIOS Sydney AUSTRALIA NEXUS STUDIOS Sydney AUSTRALIA
HONG KONG OBSERVATION WHEEL AR APP PRESENTED BY AIA
AIA, HONG KONG OBSERVATION WHEEL, THE ENTERTAINMENT CORPORATION LIMITED
HONG KONG OBSERVATION WHEEL AR APP 		HONG KONG OBSERVATION WHEEL HONG KONG HONG KONG OBSERVATION WHEEL / SOUTH CENTRAL MEDIA Hong Kong HONG KONG
THE ID AR CONCERT
VOLKSWAGEN
VOLKSWAGEN VEHICLES 		CHEIL WORLDWIDE BEIJING CHINA G’T ADVERTISING Beijing CHINA
A03 New Realities & Voice Activation
5G KUNG FU SHOWDOWN
HUAWEI
HUAWEI MATE30 PRO 5G 		OGILVY Beijing CHINA MOD MEDIA CO. LTD. Shanghai / YC VIRTUAL REALITY TECH CO., LTD Shenzhen CHINA
Short List
MY FIRST PYONGYANG FRIEND
MINISTRY OF UNIFICATION
MY FIRST PYONGYANG FRIEND 		HS AD Seoul SOUTH KOREA SALTLUX Seoul / DOVE TO RABBIT Seoul SOUTH KOREA
COLES LITTLE SHOP
COLES
COLES APP 		COLES GROUP LIMITED Victoria AUSTRALIA DELOITTE DIGITAL Melbourne AUSTRALIA
HONG KONG OBSERVATION WHEEL AR APP PRESENTED BY AIA
AIA, HONG KONG OBSERVATION WHEEL, THE ENTERTAINMENT CORPORATION LIMITED
HONG KONG OBSERVATION WHEEL AR APP 		HONG KONG OBSERVATION WHEEL HONG KONG HONG KONG OBSERVATION WHEEL / SOUTH CENTRAL MEDIA Hong Kong HONG KONG
A04 Connected Devices / Wearables
5G KUNG FU SHOWDOWN
HUAWEI
HUAWEI MATE30 PRO 5G 		OGILVY Beijing CHINA MOD MEDIA CO. LTD. Shanghai / YC VIRTUAL REALITY TECH CO., LTD Shenzhen CHINA
A05 Data / Insight
TIKTIONARY
BYTEDANCE KK
TIKTOK 		DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / PYRAMID FILM QUADRA INC. TOKYO JAPAN
Short List
VONTO
COMMONWEALTH BANK OF AUSTRALIA
FINTECH 		ROAM DIGITAL Auckland NEW ZEALAND
UNFORGETTABLE CHINESE NEW YEAR
MAXIS
MAXIS 		LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA MINISTRY XR Petaling Jaya / SUPERWONDERFUL FILMS Kuala Lumpur MALAYSIA
10-SECOND EARTHQUAKE DIAGNOSTICS
THE GENERAL INSURANCE ASSOCIATION OF JAPAN
10-SECOND EARTHQUAKE DIAGNOSTICS 		HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / NATIONAL RESEARCH INSTITUTE FOR EARTH SCIENCE AND DISASTER RESILIENCE Tsukuba Shi JAPAN
CARBON THUMBPRINT CAMPAIGN
BELONG
CARBON NEUTRAL MOBILE AND INTERNET 		BELONG Melbourne AUSTRALIA COLLIDER Melbourne AUSTRALIA
A06 Innovative use of Technology
SOLAR FOREST
HANWHA
SOLAR FOREST APP 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
MICRO UNIVERSE
TENCENT
TENCENT WE SUMMIT 		TENCENT Shenzhen CHINA STINK STUDIOS Shanghai CHINA
LIVE STREAMED #WITHGALAXY
SAMSUNG ELECTRONICS
GALAXY 		CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / IM FINE Seoul USA / SOUTH KOREA
NIVEA #SENTUHANIBU WORLD OF IMAGINATION
BEIERSDORF INDONESIA
NIVEA 		ADCOLONY Singapore SINGAPORE ADCOLONY Singapore / BEIERSDORF INDONESIA Jakarta SINGAPORE / INDONESIA
FRISIAN FLAG 123 “CATCH TO GROW” AR MOBILE CAMPAIGN
PT FRISIAN FLAG INDONESIA
FRIESLAND CAMPINA - FRISIAN FLAG 		ADCOLONY Singapore SINGAPORE ADCOLONY Singapore SINGAPORE
CREATE WITH AIR MAX
NIKE
AIR MAX 		AKQA Shanghai CHINA AKQA Shanghai CHINA
Short List
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE 		DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
A07 Advanced Learning Technologies
NOW, WORDS AREN'T JUST HEARD, BUT FELT.
SAMSUNG
SAMSUNG GOOD VIBES 		CHEIL INDIA Gurgaon INDIA CHEIL INDIA Gurgaon INDIA
Gold
TUNA SCOPE 2020
KURA SUSHI, INC.
TUNA SCOPE AND AI TUNA 		DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / DENTSU CREATIVE X INC. Tokyo JAPAN
Gold
A08 mCommerce
SHOW MY WORK
TENCENT
VOOV MEETING APP 		TENCENT Shenzhen CHINA ELLOWORLD Shanghai CHINA
WALL'S - TERIMA KASIH, ABANG GRAB!
UNILEVER
WALL'S ICE-CREAM MALAYSIA 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
LIVE STREAMING ON E-COMMERCE MINI PROGRAM
SEPHORA
SEPHORA 		MOBILENOW Shanghai CHINA MOBILENOW Shanghai / SEPHORA CHINA Shanghai CHINA
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE 		MINDSHARE CHINA Shanghai CHINA AKQA Shanghai CHINA
THE PERPETUAL FASHION WEEK
LAZADA INDONESIA
LAZADA STYLE SPACE 		PANTAREI Jakarta INDONESIA
NEW INVESTMENT SERVICE FOR MILLENNIALS: NIKKO FROGGY
NIKKO FROGGY
NIKKO FROGGY 		SIX Tokyo JAPAN THE GUILD Tokyo / HAKUHODO PRODUCT'S INC. Tokyo JAPAN
SECRET MENU
KFC
KFC APP 		OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
SCRATCH AND TEXT TO PROTECT YOUR LIFE - MCOMMERCE
SOFTLOGIC LIFE INSURANCE PLC – SRI LANKA
SOFTLOGIC LIFE - POSTAL INSURANCE 		THIRDSHIFT MEDIA, SRI LANKA Colombo SRI LANKA SHIFT INTEGRATED Colombo SRI LANKA
B01 Mobile Websites
BLINK
XIAO EN
XIAO EN 		IMAGINARY FRIENDS Kuala Lumpur MALAYSIA DIRECTORS THINK TANK Petaling Jaya / SOOTH INC. Tokyo MALAYSIA / JAPAN
MOONMENTS
WECHAT / THE GREAT WALL
WECHAT 		TENCENT Shenzhen CHINA STINK STUDIOS Shanghai CHINA
Short List
STRESS-INDUCING TIMER
NISSIN FOOD PRODUCTS CO., LTD.
CHICKEN RAMEN AKUMA NO KIMURA 		DENTSU INC. Tokyo JAPAN CLIVER Tokyo / TAKI CORPORATION Tokyo JAPAN
ASMR-LIKE PINO
MORINAGA MILK INDUSTRY CO., LTD.
PINO 		DENTSU INC. Tokyo JAPAN NION Tokyo / EIGHTYEIGHT Tokyo JAPAN
SMOKE FREE CAMPAIGN TO ON-LINE SMOKE FREE CAMPAIGN
MINISTRY OF HEALTH AND WELFARE
PROGRAM BASED ON GPS AND AR 		HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
B02 Mobile Apps
SOLAR FOREST
HANWHA
SOLAR FOREST APP 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS 		OGILVY PAKISTAN Islamabad PAKISTAN
Short List