Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND WUNDERMAN THOMPSON BANGKOK THAILAND
Grand Prix
RUNNING STORIES
RUNNING STORIES
RUNNING STORIES APP
BBH Singapore SINGAPORE FREEFLOW PRODUCTIONS Singapore / CRYSTAL TECHNOLOGY SOLUTION CO LTD Hanoi SINGAPORE / VIETNAM
Short List
A03 New Realities & Voice Activation
5G KUNG FU SHOWDOWN
HUAWEI
HUAWEI MATE30 PRO 5G
OGILVY Beijing CHINA MOD MEDIA CO. LTD. Shanghai / YC VIRTUAL REALITY TECH CO., LTD Shenzhen CHINA
Short List
A05 Data / Insight
TIKTIONARY
BYTEDANCE KK
TIKTOK
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / PYRAMID FILM QUADRA INC. TOKYO JAPAN
Short List
A06 Innovative use of Technology
CREATE WITH AIR MAX
NIKE
AIR MAX
AKQA Shanghai CHINA AKQA Shanghai CHINA
Short List
A07 Advanced Learning Technologies
NOW, WORDS AREN'T JUST HEARD, BUT FELT.
SAMSUNG
SAMSUNG GOOD VIBES
CHEIL INDIA Gurgaon INDIA CHEIL INDIA Gurgaon INDIA
Gold
TUNA SCOPE 2020
KURA SUSHI, INC.
TUNA SCOPE AND AI TUNA
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / DENTSU CREATIVE X INC. Tokyo JAPAN
Gold
A08 mCommerce
SECRET MENU
KFC
KFC APP
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
B01 Mobile Websites
MOONMENTS
WECHAT / THE GREAT WALL
WECHAT
TENCENT Shenzhen CHINA STINK STUDIOS Shanghai CHINA
Short List
B02 Mobile Apps
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS
OGILVY PAKISTAN Islamabad PAKISTAN
Short List
NOW, WORDS AREN'T JUST HEARD, BUT FELT.
SAMSUNG
SAMSUNG GOOD VIBES
CHEIL INDIA Gurgaon INDIA CHEIL INDIA Gurgaon INDIA
Short List
TUNA SCOPE 2020
KURA SUSHI, INC.
TUNA SCOPE AND AI TUNA
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / DENTSU CREATIVE X INC. Tokyo JAPAN
Silver
SECRET MENU
KFC
KFC APP
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
B03 Social Content for User Engagement
TIKTIONARY
BYTEDANCE KK
TIKTOK
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / PYRAMID FILM QUADRA INC. TOKYO JAPAN
Bronze
B04 Social Commerce
SECRET MENU
KFC
KFC APP
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Silver
B06 Games
CHECKOUT CHECKPOINT
BANK OF NEW ZEALAND
BANK OF NEW ZEALAND
COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland NEW ZEALAND
Short List
C01 Integrated Mobile Campaigns
CREATE WITH AIR MAX
NIKE
AIR MAX
AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze
C02 Messaging Campaign
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze