Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
E01 Use of Integrated Media
FRIEND-VERTISING SKINNY SKINNY	COLENSO BBDO Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Silver
SWINTOPIA - SWINBURNE UNIVERSITY OF TECHNOLOGY SWINBURNE UNIVERSITY OF TECHNOLOGY SWINBURNE UNIVERSITY OF TECHNOLOGY	INITIATIVE Sydney	AUSTRALIA	INITIATIVE Sydney	AUSTRALIA
BORAT GRABS AUSTRALIA BY THE BALLS AMAZON PRIME VIDEO AUSTRALIA BORAT SUBSEQUENT MOVIE FILM	RUFUS POWERED BY INITIATIVE Sydney	AUSTRALIA	RUFUS POWERED BY INITIATIVE Sydney TWO PALMS Sydney	AUSTRALIA
ENJOY THE HEALTHY YOU LOVE ZESPRI INTERNATIONAL JAPAN ZESPRI KIWIFRUIT	ZESPRI INTERNATIONAL JAPAN Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
FIRST SATURDAY NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	MINDSHARE Sydney	AUSTRALIA
MICROCODES SAMSUNG SAMSUNG GALAXY S20	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA
IF IT'S NOT PUN, WHY DOUGH IT? UNILEVER - BEN & JERRYS' CHOCOLATE CHIP COOKIE DOUGH ICE CREAM	PHD Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA
CARBON THUMBPRINT CAMPAIGN BELONG CARBON NEUTRAL MOBILE AND INTERNET	BELONG Melbourne	AUSTRALIA
LOST IN TRANSLATION DEFENCE FORCE RECRUITMENT ONLINE AD	VMLY&R MELBOURNE	AUSTRALIA
F01 Media Insights & Strategy
FISH LOVE BAND WWF KOREA FISH LOVE BAND	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
LIVE FROM AUS TOURISM AUSTRALIA TOURISM AUSTRALIA	TOURISM AUSTRALIA Sydney	AUSTRALIA	UM Sydney	AUSTRALIA
SAY IT PROUD P&G HEAD & SHOULDERS SHAMPOO	MEDIACOM INDONESIA Jakarta	INDONESIA	MEDIACOM INDONESIA Jakarta	INDONESIA
NIKE NEXT%: SPEED IS YOUR CURRENCY NIKE NIKE	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA	Bronze
F02 Media Planning
THE PENGUIN AND THE WHALE UNITED NATIONS CHINESE YOUTH DIALOGUE ON THE FUTURE	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
DELL PERFORMANCE CAMPAIGN THAT DELIVERED 700% UNIT YOY DELL DELL	MEDIACOM Bangalore	INDIA	MEDIACOM Bangalore	INDIA
F03 Media Execution
AI MANGA ~TEZUKA2020~ KIOXIA CORPORATION CORPORATION ADVERTISEMENT	WUNDERMAN THOMPSON TOKYO	JAPAN	KODANSHA Tokyo	JAPAN
G01 Local Brand
SUPER - LOCAL OLYMPICS TV COMMERCIAL FESTIVAL NISSIN FOODS CUP NOODLE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
FRIEND-VERTISING SKINNY SKINNY	COLENSO BBDO Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Short List
LIFE BEHIND THE GLASSES TOP CHAROEN TOP CHAROEN	WUNDERMAN THOMPSON BANGKOK	THAILAND			Short List
G03 Single-market Campaign
SAY IT PROUD P&G HEAD & SHOULDERS SHAMPOO	MEDIACOM INDONESIA Jakarta	INDONESIA	MEDIACOM INDONESIA Jakarta	INDONESIA
NZ SAYS '39' TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Short List
DONATION DOLLAR THE ROYAL AUSTRALIAN MINT DONATION DOLLAR	SAATCHI & SAATCHI Melbourne	AUSTRALIA	UM Canberra	AUSTRALIA	Bronze
FORGE AHEAD SHENZHEN FASHION WEEK BRAND DESIGN	SHENZHEN FASHION WEEK	CHINA
FRAGMENTS OF TIME ANTALIS CALENDAR	ANTALIS Shenzhen	CHINA
G04 Social Behaviour
PRINT V/S COVID FREE PRESS JOURNAL FREE PRESS JOURNAL	TAPROOT DENTSU Mumbai	INDIA
SHOW MY WORK TENCENT VOOV MEETING APP	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
THE PUNISHING SIGNAL MUMBAI POLICE SIGNAL	LODESTAR UM Mumbai	INDIA	LODESTAR UM Mumbai	INDIA	Short List
THE FAKE PIRATE FILM CARLTON & UNITED BREWERIES PIRATE LIFE	SPECIAL GROUP Sydney	AUSTRALIA	SPECIAL GROUP Sydney	AUSTRALIA
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Short List
TIMES OUT & PROUD CLASSIFIEDS THE TIMES OF INDIA THE TIMES OF INDIA	FCBULKA Mumbai	INDIA			Bronze
G05 Cultural Insight
OISHI HOT HIPON OISHI PRAWN CRACKERS LIWAYWAY MANUFACTURING CORP.	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	VIZEUM Makati City	THE PHILIPPINES
LESSSALT THAI HEALTH PROMOTION FOUNDATION THAI HEALTH PROMOTION FOUNDATION	CJ WORX Bangkok	THAILAND	SPORE Bangkok	THAILAND
15 CM HAIR DONATION CANCER TUMOR PATIENTS AID ASSOCIATIONS HAIR DONATION	WUNDERMAN THOMPSON Taipei	TAIWAN			Bronze
TOA BASMI CORONA PT. DANI COOPERATIVE	ISOBAR Jakarta	INDONESIA	ISOBAR Jakarta	INDONESIA
MY FIRST PYONGYANG FRIEND MINISTRY OF UNIFICATION MY FIRST PYONGYANG FRIEND	HS AD Seoul	SOUTH KOREA
AI MANGA ~TEZUKA2020~ KIOXIA CORPORATION CORPORATION ADVERTISEMENT	WUNDERMAN THOMPSON TOKYO	JAPAN	KODANSHA Tokyo	JAPAN
SAY IT PROUD P&G HEAD & SHOULDERS SHAMPOO	MEDIACOM INDONESIA Jakarta	INDONESIA	MEDIACOM INDONESIA Jakarta	INDONESIA	Short List
THE MASK WITH A MASK (SURAKSHA KE MUKHOTE) PARINAAM FOUNDATION PARINAAM FOUNDATION	McCANN INDIA Mumbai	INDIA	McCANN INDIA Mumbai	INDIA
KAAKKUM AMMAN DHEEPAM LAMP OIL LAMP OIL	McCANN INDIA Mumbai	INDIA	McCANN INDIA Mumbai	INDIA
THE HAWKER'S CALL BILL & MELINDA GATES FOUNDATION SAFETY AWARENESS DURING LOCKDOWN	McCANN INDIA Mumbai	INDIA
G06 Breakthrough on a Budget
SUBWAY : LESS MARKETING, MORE MEAT. SUBWAY THE MEAT STACK SANDWICH	VAYNERMEDIA Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE
THE PENGUIN AND THE WHALE UNITED NATIONS CHINESE YOUTH DIALOGUE ON THE FUTURE	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
SWINTOPIA - SWINBURNE UNIVERSITY OF TECHNOLOGY SWINBURNE UNIVERSITY OF TECHNOLOGY SWINBURNE UNIVERSITY OF TECHNOLOGY	INITIATIVE Sydney	AUSTRALIA	INITIATIVE Sydney	AUSTRALIA
REIMAGINING THE FUTURE OF STEM FEDERAL GOVERNMENT WOMEN IN STEM AMBASSADOR	PHD Sydney	AUSTRALIA	PHD Sydney WOMEN IN STEM AMBASSADOR SYDNEY TOTALLY AWESOME Sydney	AUSTRALIA
G07 Corporate Purpose & Social Responsibility
THE CHEERING BANDAGE YOUNG CHEMICAL, FACEBOOK KOREA THE CHEERING BANDAGE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul FACEBOOK Seoul	SOUTH KOREA
SOLAR FOREST HANWHA SOLAR FOREST APP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul HANWHA COMMUNICATIONS COMMITTEE Seoul	SOUTH KOREA
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION TELENOR PAKISTAN INTERNET & TELECOMMUNICATIONS	OGILVY PAKISTAN Islamabad	PAKISTAN			Gold Spike
MEGAWORLD TAKES A STAND FOR THE UNITED NATION’S SUSTAINABLE DEVELOPMENT GOALS MEGAWORLD FOUNDATION, INC. MEGAWORD FOUNDATION, INC.	MEGAWORLD FOUNDATION INC. TAGUIG CITY	THE PHILIPPINES	MEGAWORLD FOUNDATION INC. TAGUIG CITY	THE PHILIPPINES
"THE OCEAN: FUTURE MASTERPIECES" EXHIBITION YOKOHAMA HAKKEIJIMA INC. SENDAI UMINO-MORI AQUARIUM	DENTSU LIVE INC. Tokyo	JAPAN

E01 Use of Integrated Media
FRIEND-VERTISING
SKINNY / SKINNY

COLENSO BBDO Auckland

NEW ZEALAND

PHD
Auckland

NEW ZEALAND

Silver
SWINTOPIA - SWINBURNE UNIVERSITY OF TECHNOLOGY
SWINBURNE UNIVERSITY OF TECHNOLOGY / SWINBURNE UNIVERSITY OF TECHNOLOGY

INITIATIVE Sydney

AUSTRALIA

INITIATIVE
Sydney

AUSTRALIA
BORAT GRABS AUSTRALIA BY THE BALLS
AMAZON PRIME VIDEO AUSTRALIA / BORAT SUBSEQUENT MOVIE FILM

RUFUS POWERED BY INITIATIVE Sydney

AUSTRALIA

RUFUS POWERED BY INITIATIVE
Sydney
TWO PALMS
Sydney

AUSTRALIA
ENJOY THE HEALTHY YOU LOVE
ZESPRI INTERNATIONAL JAPAN / ZESPRI KIWIFRUIT

ZESPRI INTERNATIONAL JAPAN Tokyo

JAPAN

DENTSU INC.
Tokyo

JAPAN
FIRST SATURDAY
NRMA / INSURANCE

CHE PROXIMITY Melbourne

AUSTRALIA

MINDSHARE
Sydney

AUSTRALIA
MICROCODES
SAMSUNG / SAMSUNG GALAXY S20

CHE PROXIMITY Melbourne

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA
IF IT'S NOT PUN, WHY DOUGH IT?
UNILEVER - BEN & JERRYS' / CHOCOLATE CHIP COOKIE DOUGH ICE CREAM

PHD Sydney

AUSTRALIA

PHD
Sydney

AUSTRALIA
CARBON THUMBPRINT CAMPAIGN
BELONG / CARBON NEUTRAL MOBILE AND INTERNET

BELONG Melbourne

AUSTRALIA
LOST IN TRANSLATION
DEFENCE FORCE RECRUITMENT / ONLINE AD

VMLY&R MELBOURNE

AUSTRALIA