Title Brand Product / Service Entrant Company Location Media Placement Location Award
B09 Use of Social Platforms
NIKON INSTABADGE
NIKON
NIKON CAMERA & ACCESORIES
WATCONSULT Mumbai INDIA WATCONSULT Mumbai INDIA
REDEFINING CONCERT EXPERIENCES WITH SPOTIFY ON STAGE
SPOTIFY
SPOTIFY
TWITTER Singapore SINGAPORE TWITTER Singapore SINGAPORE
PWR TAKE OVER
INDOSAT OOREDOO
MPWR
MATA ANGIN Jakarta INDONESIA PHD INDONESIA Jakarta INDONESIA
GOOGLE INSTA-HIGHLIGHTS
GOOGLE THAILAND
GOOGLE SEARCH
TOASTER Singapore SINGAPORE ESSENCE Singapore SINGAPORE
SEA TURTLE WARRIORS
WILDAID
PUBLIC AWARENESS CAMPAIGN
MEDIAMONKS Shanghai CHINA WILDAID Chaoyang Qu CHINA
BOXING CAT CONTENDER SUMMER CAMPAIGN
BOXING CAT
CONTENDER EXTRA PALE ALE
BUDWEISER CHINA Shanghai CHINA BUDWEISER CHINA Shanghai CHINA
FOOD INFLUENCERS TASTING DOG FOOD
FURRY’S KITCHEN
DOG FOOD
OGILVY SINGAPORE SINGAPORE
TIKTIONARY
BYTEDANCE KK
TIKTOK
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN BYTEDANCE KK Tokyo JAPAN
QUARANTWEET
DANONE
AQUA
WUNDERMAN THOMPSON Jakarta INDONESIA
PARACHUTE #CHAMPIBEATS
PARACHUTE ADVANSED
PARACHUTE ADVANSED HAIR OIL
VMLY&R Mumbai INDIA MADISON MEDIA Mumbai INDIA
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE Sydney AUSTRALIA
Short List
A CIPHERED RELEASE OF MUSIC VIDEO : STRAY SHEEP CODE
SONY MUSIC LABELS / REISSUE RECORDS
KENSHI YONEZU "STRAY SHEEP"
SIX Tokyo JAPAN
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
#PLAYTHIS
SPOTIFY INDIA LLP
MUSIC STREAMING
DDB MUDRA Mumbai INDIA
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND
TBWA\SYDNEY AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze
B10 Use of Technology
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
MILK BOTTLE WASHING MACHINE
BINGGRAE
BANANA FLAVORED MILK
BINGGRAE Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
C01 Use of Data-Driven Insight
YOUR PLASTIC DIET
WWF
PLASTIC DIET
GREY MALAYSIA Petaling Jaya MALAYSIA
SHOPPING ANSWERS MADE EASY
GOOGLE APAC
GOOGLE SEARCH
TOASTER Singapore SINGAPORE ESSENCE Singapore SINGAPORE
CARBON THUMBPRINT CAMPAIGN
BELONG
CARBON NEUTRAL MOBILE AND INTERNET
BELONG Melbourne AUSTRALIA
C02 Use of Real-Time Data
SECOND LIFE
IBM
IBM WATSON
GEOMETRY OGILVY JAPAN Tokyo JAPAN AUR Tokyo JAPAN
#SLACKTRAM
SLACK
SLACK
MERKLE DWA Sydney AUSTRALIA MERKLE DWA Sydney AUSTRALIA
AJI-NGON: RAIN OR SHINE WE'RE ON YOUR SIDE
AJINOMOTO VIETNAM
AJI-NGON
HAKUHODO SAIGON ADVERTISING Ho Chi Minh VIETNAM BIDMATH Bangkok THAILAND
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS
OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
Short List
FREE POWER MODE
POWERSHOP
POWERSHOP
whiteGREY Melbourne AUSTRALIA
SEEING NUMBERS
MAGNUM 4D
GAMING
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA CREME DIGITAL SDN BHD Petaling Jaya MALAYSIA
C03 Data-Driven Targeting
WINNING FIRST TIME MUMS IN HUGGIES CLUB
KIMBERLY CLARK
HUGGIES
MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
PLAN, BROWSE, BUY #WITHALITTLEHELP FROM GOOGLE
GOOGLE INDIA
GOOGLE SEARCH
TOASTER Singapore SINGAPORE ESSENCE Gurgaon INDIA
SHOPPING ANSWERS MADE EASY
GOOGLE APAC
GOOGLE SEARCH
TOASTER Singapore SINGAPORE ESSENCE Singapore SINGAPORE
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS
OGILVY INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
Silver
NIKE NEXT%: SPEED IS YOUR CURRENCY
NIKE
NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
D01 Use of Brand or Product Integration into a Programme or Platform
RED RESTAURANTS DRIVE
TV TOKYO
TV DRAMA
HAKUHODO KETTLE INC. Tokyo JAPAN TV TOKYO CORPORATION JAPAN
Short List
UNEXPLORED RADIO STUDIO
JAGUER LAND ROVER JAPAN LTD
RANGE ROVER
FACT Tokyo JAPAN DENTSU X Tokyo JAPAN
VENDING MACHINES BECOME HOTSPOTS
DRAGON QUEST WALK X SUNTORY
DRAGON QUEST WALK
DENTSU INC. Tokyo JAPAN
IKEA ANIMAL CROSSING CATALOGUE
IKEA
HOME FURNITURE
OGILVY TAIWAN Taipei City TAIWAN
THE FLOATING CITY IN ACNH
BRUE FRONTIER
FLOATING CITY
DENTSU PUBLIC RELATIONS INC. Tokyo JAPAN
GOOGLE: PROJECT KEPLER
GOOGLE
GOOGLE: PROJECT KEPLER
GROUPM CHINA Shanghai CHINA
POCKY K.O.
EZAKI GLICO
POCKY
HAKUHODO INC. Osaka JAPAN
D02 Use of Branded Content created for Digital or Social
SOLAR FOREST
HANWHA
SOLAR FOREST APP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
HYUNDAI X BTS: HYDROGEN LEADERSHIP CAMPAIGN
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
WORLDS BIGGEST BEER RUN
BWS
ALCOHOL
CARAT Sydney AUSTRALIA CARAT Sydney AUSTRALIA
Bronze
BOXING CAT CONTENDER SUMMER CAMPAIGN
BOXING CAT
CONTENDER EXTRA PALE ALE
BUDWEISER CHINA Shanghai CHINA BUDWEISER CHINA Shanghai CHINA
TIKTIONARY
BYTEDANCE KK
TIKTOK
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN BYTEDANCE KK Tokyo JAPAN
THE ONE GOOGLE PROJECT: EXPORTERS' ANCHOR IN TIMES OF UNCERTAINTY
GOOGLE
EXPORTERS' ANCHOR
GROUPM CHINA Shanghai CHINA
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND MINDSHARE Sydney AUSTRALIA
Bronze
CONTINENTAL COOK-UP
UNILVER
CONTINENTAL FOODS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
PLAY NZ
TOURISM NEW ZEALAND
TOURISM NEW ZEALAND
TBWA\SYDNEY AUSTRALIA MINDSHARE Sydney AUSTRALIA
Grand Prix
E01 Use of Integrated Media
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Short List
LIVE FROM AUS
TOURISM AUSTRALIA
TOURISM AUSTRALIA
TOURISM AUSTRALIA Sydney AUSTRALIA UM Sydney AUSTRALIA
KIDSCAN - REAL MEALS
KIDSCAN NEW ZEALAND
SHOW CASING POVERTY-STRICKEN FAMILY COOKING DINNER TO RAISE AWARENESS
DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List