|Title||FRAGMENTS OF TIME|
|Product / Service||CALENDAR|
|Category||G03. Single-market Campaign|
|Entrant||ANTALIS Shenzhen, CHINA|
|Idea Creation||SENSETEAM Shenzhen, CHINA|
|Qiang Wang||SenseTeam||Art Director|
|Jie Huang||SenseTeam||Graphic Designers|
|Feifei Miao||SenseTeam||Graphic Designer|
|Zhizhou Ye||SenseTeam||Graphic Designer|
|Chaoqi Xian||SenseTeam||Graphic Designer|
|kaizheng Hao||SenseTeam||Graphic Designer|
|Wenwen Wu||SenseTeam||Space Design|
|Jun Ma||SenseTeam||Space Design|
|Guangyuan Zhao||SenseTeam||Video Recording|
|Yiting Zhang||SenseTeam||Video Editing|
|Lixian Zhou||SenseTeam||Video Editing|
|Zhijuan Huang||SenseTeam||Copy Writer|
Antalis is the world's leading art paper brand with a history of 250 years. He has been cultivating the Chinese market for 20 years and has always insisted on interpreting art and printing with high-quality products. With the development of electronic technology, paper as a traditional medium faces new challenges. We think, in the context of Chinese Internet communication, how to use design to shape brand personality and make consumers remember the brand?
In the information age, time slips away from your fingertips. Time is invisible and intangible, and papermaking is the precipitation of time, and paper records the traces of time. In design work, paper is the carrier of designer inspiration and design experience. Therefore, we decided to use paper to awaken people's attention to time and present the charm of paper in an art exhibition. See the time through the font and the value through the paper. SenseTeam and Antalis（our client）all have a history of 20 years. So, we selected 12 sets of fonts from the works of our team and created the fonts "Fragments of Time". The combination of typeface and paper produces the characteristics of time. A piece of debris is a day, we design a calendar. A piece of paper is a year, presenting unknown days on a calendar poster.
We selected 12 sets of fonts from the works of a design company for 20 years, and then designed a new set of fonts. The combination of typeface and paper produces the characteristics of time. A piece of debris is a day, we design a calendar. A piece of paper is a year, presenting unknown days on a calendar poster. The fragments are put into a vacuum transparent sealed bag and become a bookmark, which means the time of sealing. A fragment is both a paper pattern and a product. Through the colors, fonts, and craftsmanship, the charm of paper is displayed, and consumers' favor of paper is increased. Paper is the most beautiful art. We continue the timeliness of paper and plan an immersive art exhibition. The debris clusters converge into space with time, triggering people to think about time.
This project has been actively praised by more than 50 media, and has accumulated 1 million followers. The message area is full of emotions about time and praise for the product. The art exhibition promoted the sales of desk calendars and led to the exposure of paper. The use of the desk calendar and the photographs recorded in fragments spontaneously generate secondary transmission. Successfully opened a good dialogue between the brand and consumers, effectively enhancing brand awareness and favorability. Let us understand together what is the meaning of time and how to appreciate the beauty of time.