|Brand||HDY HOLDINGS, THE UNIVERSITY OF TOKYO, ADVANCED INDUSTRIAL SCIENCE & TECHNOLOGY|
|Product / Service||HEALTH IMPROVEMENT PROGRAM|
|Entrant||HAKUHODO KETTLE INC. Tokyo, JAPAN|
|Idea Creation||HAKUHODO KETTLE INC. Tokyo, JAPAN|
|Idea Creation 2||HAKUHODO INC. Tokyo, JAPAN|
|Production||HAKUHODO I-STUDIO Tokyo, JAPAN|
|Production 2||HAKUHODO PRODUCT'S INC. Tokyo, JAPAN|
|Shota Hatanaka||HAKUHODO Kettle Inc.||Creative Director|
|Shinya Tokuhisa||Hakuhodo DY Holdings Inc.||Strategic Planner|
|Takahiro Nagai||HAKUHODO Kettle Inc.||Art Director|
|Takashi Marukawa||HAKUHODO Kettle Inc.||Planner|
|Yuichiro Oku||HAKUHODO Kettle Inc.||Planner / Copywriter|
|Shori Ooki||HAKUHODO Kettle Inc.||PR Planner|
|Yuri Matsumoto||Hakuhodo DY Holdings Inc.||Strategic Planner|
|Mariko Noguchi||Hakuhodo Inc.||Strategic Planner|
|Kengo Tatsuzawa||HAKUHODO I-STUDIO Inc.||Interactive Director|
|Rintaro Matsuyama||HAKUHODO I-STUDIO Inc.||Interactive Planner|
|Yota Odaka||HAKUHODO I-STUDIO Inc.||Technical Director|
|Muu Narioka||HAKUHODO I-STUDIO Inc.||Director|
|Munehiro Goto||HAKUHODO I-STUDIO Inc.||Director|
|Takumi Maezawa||HAKUHODO I-STUDIO Inc.||Web Designer|
|Tomonori Nomura||HAKUHODO I-STUDIO Inc.||Lead Frontend Engineer|
|Naoto Tanioka||HAKUHODO I-STUDIO Inc.||Frontend Engineer|
|Takuya Ishigaki||HAKUHODO I-STUDIO Inc.||Frontend Engineer|
|Yosuke Sakanaka||HAKUHODO I-STUDIO Inc.||Frontend Engineer|
|Satoshi Tanaka||HAKUHODO I-STUDIO Inc.||Lead Backend Engineer|
|Kazunari Kikuchi||HAKUHODO I-STUDIO Inc.||Backend Engineer|
|Kota Toda||HAKUHODO I-STUDIO Inc.||Backend Engineer|
|Yukie Takahashi||HAKUHODO I-STUDIO Inc.||Infrastructure Engineer|
|Natsumi Dakeshita||HAKUHODO I-STUDIO Inc.||Infrastructure Engineer|
|Shun Nagata||HAKUHODO PRODUCT'S INC.||Movie Director|
|Yusuke Oka||HAKUHODO PRODUCT'S INC.||Still Photographer|
|Hitoshi Motomura||HAKUHODO PRODUCT'S INC.||Movie Photographer|
|Atsushi Yamaguchi||Freelance||Hair & Makeup|
|Yuji Hatakeyama||HAKUHODO PRODUCT'S INC.||Still Retoucher|
|Jun Urata||HAKUHODO PRODUCT'S INC.||Movie Colerist|
|Haruka Sato||HAKUHODO PRODUCT'S INC.||Producer|
|Kaede Okuno||HAKUHODO PRODUCT'S INC.||Producer|
The “CHECKUP CHAMPIONSHIP” is a campaign that changed employees's health awareness by utilizing the data of the annual health checkup that all employees must have as a "new media". This health olympics became successful by using the health data that until now was only given back to each individual. It created a competition where each employee competes for an improvement in health.
Health consciousness is now increasing throughout the world. And companies also feel that they have a social responsibility to maintain the health of their employees. But maintaining the health of a large number of employees is not easy. So we focused on the “Health Checkup”, an annual event when each person faces their health. To motivate employees to become health conscious, we changed the yearly health checkup to something that people can be more enthusiastic about, like sports.
“CHECKUP CHAMPIONSHIP” The world’s first health competition, where employees using health data compete amongst themselves to see how much their health has improved over the year. A new service was developed as an industry-academia-government organization project to motivate employees to become health conscious.
The “Annual” health checkup is required to be taken by all employees once a year. Until now, the health data and results were only used by companies as feedback to each employee. A competition for health improvement, “Data Olympics”, was designed by integrating an individual’s health data. “CHECKUP CHAMPIONSHIP” The world’s first health competition, where employees using health data compete amongst themselves to see how much their health has improved over the year. A new service was developed as an industry-academia-government organization project to motivate employees to become health conscious.
“Competitions” 9 categories were made based on 6 major tests conducted during the health checkup (blood pressure, blood sampling, eyesight, urine analysis, waist measurement, body measurement). To be awarded, participants compete amongst themselves in every category based on their health improvement in a year. “Yearly health improvements were kept as scores” Health data was visualized so the improvement could be seen easily, and it was given as feedback to each participant. "Motivate health improvement action" A variety of educational events were offered to enlighten participants about exercise and diet meals so they can prepare themselves for the CHECKUP CHAMPIONSHIP.
About 2,000 people participated in the first "CHECKUP CHAMPIONSHIP". The event that changed the yearly health checkup to a "competition" successfully improved the health condition of employees. Detailed results are as follows. - 78.9% of employees improved their health (compared to last year). - One in three people noticed an improvement in metabolic syndrome. - One in two people decreased their risk of becoming diabetic. - One in two people improved erratic blood pressure. - One in three people improved erratic liver function. Now, several leading companies have introduced the CHECKUP CHAMPIONSHIP to an annual health checkup of their company. Patent now pending for the CHECKUP CHAMPIONSHIP.