Winners & Shortlists
Grand Prix
Creative Effectiveness Spike
Shortlist
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Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
MAKE YOUR CHOICE
HARDCASTLE RESTAURANTS PVT. LTD.
MCDONALD'S 		DDB MUDRA Mumbai INDIA
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD.
TAIWAN STAR TELECOM CSR 		X-LINE CO. LTD Taipei TAIWAN
MAKING THE WORLD ACCESSIBLE, DOT BY DOT
DOT
BRAILLE DEVICES FOR THE VISUALLY IMPAIRED 		DOT INCORPORATION Seoul SOUTH KOREA
UNBEATEN PATHS: SMALL BUSINESS DRIVE
INCHCAPE (LEXUS) HONG KONG
LEXUS UX 		TBWA\HONG KONG HONG KONG
SAFETY HUB
NRMA
INSURANCE 		CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
SPEIGHT'S - THE DANCE
LION
BEER & FRIENDSHIP 		DDB NEW ZEALAND Auckland NEW ZEALAND
LOTTO - LO5T
LOTTO NEW ZEALAND
LOTTO POWERBALL 		DDB NEW ZEALAND Auckland NEW ZEALAND
A02 Creative Effectiveness for Good
"DEAD WHALE"
GREENPEACE
GREENPEACE PHILIPPINES 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
#STOPMITHANI
HDFC BANK
BLOOD DONATION DRIVE 		LEO BURNETT INDIA Mumbai INDIA
Short List
GILLETTE BARBERSHOP GIRLS: SHAVING STEREOTYPES
GILLETTE/P&G INDIA
MEN'S GROOMING RANGE 		GREY INDIA Mumbai INDIA
A03 Long-Term Creative Effectiveness
GET BACK, TOHOKU.
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN 		DENTSU INC. Tokyo JAPAN
VICKS: TOUCH OF CARE
P&G
VICKS 		PUBLICIS SINGAPORE SINGAPORE
A05 Multi-Market Creative Effectiveness
VICKS: TOUCH OF CARE
P&G
VICKS 		PUBLICIS SINGAPORE SINGAPORE
B02 Challenger Brand
UNBEATEN PATHS: SMALL BUSINESS DRIVE
INCHCAPE (LEXUS) HONG KONG
LEXUS UX 		TBWA\HONG KONG HONG KONG
B03 Single-market Campaign
KUPU
SPARK
SPARK 		COLENSO BBDO Auckland NEW ZEALAND
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES
GUINNESS 		IRIS SINGAPORE SINGAPORE
B04 Social Behaviour
#STOPMITHANI
HDFC BANK
BLOOD DONATION DRIVE 		LEO BURNETT INDIA Mumbai INDIA
B05 Cultural Insight
I'M DRINKING IT FOR YOU
DB BREWERIES
DB EXPORT EXTRA LOW CARB 		COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
MEET ME HALFWAY
SK-II
SK-II 		FORSMAN & BODENFORS Singapore SINGAPORE
GILLETTE BARBERSHOP GIRLS: SHAVING STEREOTYPES
GILLETTE/P&G INDIA
MEN'S GROOMING RANGE 		GREY INDIA Mumbai INDIA
B06 Breakthrough on a Budget
MAKE YOUR CHOICE
HARDCASTLE RESTAURANTS PVT. LTD.
MCDONALD'S 		DDB MUDRA Mumbai INDIA
B07 Corporate Purpose & Social Responsibility
KUPU
SPARK
SPARK 		COLENSO BBDO Auckland NEW ZEALAND
Short List
#STOPMITHANI
HDFC BANK
BLOOD DONATION DRIVE 		LEO BURNETT INDIA Mumbai INDIA
VICKS: TOUCH OF CARE
P&G
VICKS 		PUBLICIS SINGAPORE SINGAPORE
Short List