| Title | LOTTO - LO5T |
| Brand | LOTTO NEW ZEALAND |
| Product / Service | LOTTO POWERBALL |
| Category | A01. Creative Effectiveness |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Gary Steele | DDB Group New Zealand | Executive Creative Director |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Kate Lines | DDB Group New Zealand | Lead Business Partner |
| Haylee Killip | DDB Group New Zealand | Business Director |
| Sam French | DDB Group New Zealand | Senior Business Manager |
| Rupert Price | DDB Group New Zealand | Chief Strategy Officer |
| Annika Fyfe | DDB Group New Zealand | Planner |
| Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
| Samantha Royal | DDB Group New Zealand | Senior TV Producer |
| Johannes Gertz | DDB Group New Zealand | Head of Digital Delivery |
| Jason Vertongen | DDB Group New Zealand | Head of design |
| James Li | DDB Group New Zealand | Designer |
| Simon Betton | DDB Group New Zealand | Head of Technology |
| Danillo Castilho | DDB Group New Zealand | Lead Front End Developer |
| Gleb Devyatkin | DDB Group New Zealand | Senior Full Stack Developer |
| Sheetal Pradhan | DDB Group New Zealand | Digital Producer |
| Natalia NSpreys | DDB Group New Zealand | Designer |
| Anastasia Maslennikova | DDB Group New Zealand | Motion Designer |
| Annemarie Browne | Lotto New Zealand | CMO |
| Leah Neilson | Lotto New Zealand | Head of Marketing |
| Genna Duff | Lotto New Zealand | Senior Marketing Communications Manager |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Nikki Burke | Scoundrel | Producer |
| Tim Bullock | DDB Group New Zealand | Director |
| Germain McMicking | Scoundrel | DOP |
| Adam Wills | Scoundrel | Offline editor |
| Pete Ritchie | Scoundrel | Colourist |
| Blockhead VFX Blockhead VFX | Blockhead VFX | Post Production |
| Cam Ballantyne | Blockhead VFX | Composer |
| Shane Taipari | Franklin Road | Sound Mix |
This is a story about how you should always reach higher, even when you think you’ve reached your peak. For the very first time in 2020, Lotto’s annual ‘Imagine’ brand campaign went a step further than previous campaigns to bring viewers closer to the thrill of winning Lotto. Futureproofing the longevity of Lotto, while retaining the spirit of what makes Lotto so special to Kiwis. Marking a new chapter for a much-loved brand. And in doing so, increasing the amount of money Lotto could give back to New Zealand’s communities.