Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
STEINLAGER - BLACK LAUNDRY
LION
PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE		 DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
A02 Healthcare
VOICE DOODLER
ILLUMA, WYETH
INFANT NUTRITION MILK FORMULA		 OGILVY Shanghai CHINA
Short List
A03 Durable Consumer Goods including Automotive
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS		 WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze
A05 Media / Entertainment
THE FIRST TAKE
THE FIRST TAKE MUSIC
THE FIRST TAKE		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
A06 Consumer Services / Business to Business
SLOWAYS
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Silver
SIGNATURE SEARCHES
GOOGLE
GOOGLE SEARCH		 R/GA SYDNEY AUSTRALIA
Short List
A07 Not-for-profit / Charity / Government
YOUR PLASTIC DIET
WWF
PLASTIC DIET		 GREY MALAYSIA Petaling Jaya MALAYSIA
Bronze
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR		 SAATCHI & SAATCHI Melbourne AUSTRALIA

Gold Spike
B01 Mailing
PIZZA HUT X IKEA SÄVA
PIZZA HUT HONG KONG
PIZZA HUT		 OGILVY HONG KONG HONG KONG
Silver
B02 Use of Ambient Media: Small Scale
KIWIRAIL - NEAR MISS MEMORIALS
KIWIRAIL NEW ZEALAND AND TRACKSAFE
RAIL SAFETY AWARENESS		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
THE BOOSTER TAG
RACV AND TAC
ROAD SAFETY		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR		 SAATCHI & SAATCHI Melbourne AUSTRALIA
Grand Prix
B03 Use of Ambient Media: Large Scale
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT		 VMLY&R MELBOURNE AUSTRALIA
Short List
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND		 DDB SYDNEY AUSTRALIA
Silver
CATCH! ENJOY AIR DOWN
THE NORTH FACE
AIR DOWN JACKET		 INNORED Seoul SOUTH KOREA
Short List
B05 Use of Print / Outdoor
SLOWAYS
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
C01 Use of Social / Digital Platforms
THE PERFECT VOICEOVERS
CAUSES FOR ANIMALS SINGAPORE
ANIMAL SHELTERS AND ADOPTION		 EDELMAN SINGAPORE SINGAPORE
Short List
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM		 SPECIAL GROUP Auckland NEW ZEALAND
Short List
SIGNATURE SEARCHES
GOOGLE
GOOGLE SEARCH		 R/GA SYDNEY AUSTRALIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA
Silver
C02 Use of Mobile & Devices
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS		 WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
C03 Real-time Response
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE		 DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
C04 Co-creation & User Generated Content
IKEA ANIMAL CROSSING CATALOGUE
IKEA
HOME FURNITURE		 OGILVY TAIWAN Taipei City TAIWAN
Short List
D02 Data-driven Targeting
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS		 OGILVY INDIA Mumbai INDIA
Bronze
E01 Acquisition & Retention
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS		 WUNDERMAN THOMPSON BANGKOK THAILAND

Gold Spike
E02 Launch / Re-launch
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20		 CHE PROXIMITY Melbourne AUSTRALIA
Bronze
F01 Integrated Campaign Led by Direct
PIZZA HUT X IKEA SÄVA
PIZZA HUT HONG KONG
PIZZA HUT		 OGILVY HONG KONG HONG KONG
Short List
FIRST SATURDAY
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
MEDDLE IN THE NEW ZEALAND ELECTION
EVERY KIWI VOTE COUNTS
EVERY KIWI VOTE COUNTS		 SPECIAL GROUP Auckland NEW ZEALAND
Bronze
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM		 SPECIAL GROUP Auckland NEW ZEALAND
Short List
G01 Local Brand
ABC PEDASURANSI
ABC SAMBAL
ABC SAMBAL ASLI SAUCE		 VMLY&R Mumbai INDIA
Short List
G03 Single-market Campaign
HEINEKEN DRIVER'S FRIDGE
HEINEKEN
HEINEKEN 0.0		 PUBLICIS SINGAPORE SINGAPORE
Short List
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR		 SAATCHI & SAATCHI Melbourne AUSTRALIA
Short List
G04 Social Behaviour
THE SOAP WITH A LUMP
HINDUSTAN UNILEVER LTD
LUX		 WUNDERMAN THOMPSON Mumbai INDIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD		 DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
G05 Cultural Insight
GALAXY GRAFFITI
SAMSUNG ELECTRONICS
SAMSUNG MOBILE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
ANZ MR HUMFREEZ
ANZ BANK
ANZ BANK		 TBWA\AUCKLAND NEW ZEALAND

Gold Spike
G06 Breakthrough on a Budget
THE PENGUIN AND THE WHALE
UNITED NATIONS
CHINESE YOUTH DIALOGUE ON THE FUTURE		 TENCENT Shenzhen CHINA
Short List
G07 Corporate Purpose & Social Responsibility
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS		 OGILVY PAKISTAN Islamabad PAKISTAN
Short List
YOUR PLASTIC DIET
WWF
PLASTIC DIET		 GREY MALAYSIA Petaling Jaya MALAYSIA
Silver
FIRST SATURDAY
NRMA
INSURANCE		 CHE PROXIMITY Melbourne AUSTRALIA
Short List
G08 Market Disruption
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE		 DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
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