Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
STEINLAGER - BLACK LAUNDRY
LION
PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
A02 Healthcare
VOICE DOODLER
ILLUMA, WYETH
INFANT NUTRITION MILK FORMULA
OGILVY Shanghai CHINA
Short List
A03 Durable Consumer Goods including Automotive
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze
A05 Media / Entertainment
THE FIRST TAKE
THE FIRST TAKE MUSIC
THE FIRST TAKE
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
A06 Consumer Services / Business to Business
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Silver
SIGNATURE SEARCHES
GOOGLE
GOOGLE SEARCH
R/GA SYDNEY AUSTRALIA
Short List
A07 Not-for-profit / Charity / Government
YOUR PLASTIC DIET
WWF
PLASTIC DIET
GREY MALAYSIA Petaling Jaya MALAYSIA
Bronze
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne AUSTRALIA
Gold
B01 Mailing
PIZZA HUT X IKEA SÄVA
PIZZA HUT HONG KONG
PIZZA HUT
OGILVY HONG KONG HONG KONG
Silver
B02 Use of Ambient Media: Small Scale
KIWIRAIL - NEAR MISS MEMORIALS
KIWIRAIL NEW ZEALAND AND TRACKSAFE
RAIL SAFETY AWARENESS
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne AUSTRALIA
Grand Prix
THE BOOSTER TAG
RACV AND TAC
ROAD SAFETY
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B03 Use of Ambient Media: Large Scale
CATCH! ENJOY AIR DOWN
THE NORTH FACE
AIR DOWN JACKET
INNORED Seoul SOUTH KOREA
Short List
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Short List
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND
DDB SYDNEY AUSTRALIA
Silver
B05 Use of Print / Outdoor
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
C01 Use of Social / Digital Platforms
THE PERFECT VOICEOVERS
CAUSES FOR ANIMALS SINGAPORE
ANIMAL SHELTERS AND ADOPTION
EDELMAN SINGAPORE SINGAPORE
Short List
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA
Silver
SIGNATURE SEARCHES
GOOGLE
GOOGLE SEARCH
R/GA SYDNEY AUSTRALIA
Short List
C02 Use of Mobile & Devices
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
C03 Real-time Response
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
C04 Co-creation & User Generated Content
IKEA ANIMAL CROSSING CATALOGUE
IKEA
HOME FURNITURE
OGILVY TAIWAN Taipei City TAIWAN
Short List
D02 Data-driven Targeting
#NOTJUSTACADBURYAD
MONDELEZ
CADBURY CELEBRATIONS
OGILVY INDIA Mumbai INDIA
Bronze
E01 Acquisition & Retention
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Gold
E02 Launch / Re-launch
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
F01 Integrated Campaign Led by Direct
MEDDLE IN THE NEW ZEALAND ELECTION
EVERY KIWI VOTE COUNTS
EVERY KIWI VOTE COUNTS
SPECIAL GROUP Auckland NEW ZEALAND
Bronze
GOOD MORNING WORLD
TOURISM NEW ZEALAND
NEW ZEALAND TOURISM
SPECIAL GROUP Auckland NEW ZEALAND
Short List
PIZZA HUT X IKEA SÄVA
PIZZA HUT HONG KONG
PIZZA HUT
OGILVY HONG KONG HONG KONG
Short List
FIRST SATURDAY
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G01 Local Brand
ABC PEDASURANSI
ABC SAMBAL
ABC SAMBAL ASLI SAUCE
VMLY&R Mumbai INDIA
Short List
G03 Single-market Campaign
HEINEKEN DRIVER'S FRIDGE
HEINEKEN
HEINEKEN 0.0
PUBLICIS SINGAPORE SINGAPORE
Short List
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne AUSTRALIA
Short List
G04 Social Behaviour
THE SOAP WITH A LUMP
HINDUSTAN UNILEVER LTD
LUX
WUNDERMAN THOMPSON Mumbai INDIA
Short List
WORLD'S MOST REPORTED TRAILER
TRIGGER HAPPY
THAPPAD
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
G05 Cultural Insight
GALAXY GRAFFITI
SAMSUNG ELECTRONICS
SAMSUNG MOBILE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
ANZ MR HUMFREEZ
ANZ BANK
ANZ BANK
TBWA\AUCKLAND NEW ZEALAND
Gold
G06 Breakthrough on a Budget
THE PENGUIN AND THE WHALE
UNITED NATIONS
CHINESE YOUTH DIALOGUE ON THE FUTURE
TENCENT Shenzhen CHINA
Short List
G07 Corporate Purpose & Social Responsibility
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
INTERNET & TELECOMMUNICATIONS
OGILVY PAKISTAN Islamabad PAKISTAN
Short List
YOUR PLASTIC DIET
WWF
PLASTIC DIET
GREY MALAYSIA Petaling Jaya MALAYSIA
Silver
FIRST SATURDAY
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G08 Market Disruption
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze