Background

Swiss biotech company Livinguard® developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (including Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask. To date, 5 Million masks were produced.

Describe the creative idea (40% of vote)

The mask is made of a patented, positively charged textile, that eliminates bacteria, fungi, and viruses (including Covid 19) upon impact. The challenge was to communicate this new technology at the POS. The solution/the idea is an animated packaging, that would bring the concept to life: An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.

Describe the execution (40% of vote)

A plastic strip is attached to a sealed, sterile packaging, that animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process. To date, 5 Million masks were produced.

List the results (20% of vote)

The packaging communicates a new technology at the POS through interaction, adding some urgently needed humor in desperate days. To date, 5 Million masks were produced. The packaging is now part of the collection of the Design Museum, Essen, and The Design Museum of the Pinakothek der Moderne, Munich, Germany.