Title | EXPERIENCE OLYMPIANS GREATNESS |
Brand | JAPANESE OLYMPIC COMMITTEE |
Product / Service | MUSEUM |
Category | C01. Digital & Interactive Design |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | NOMURA Tokyo, JAPAN |
Production 2 | BIRDMAN Tokyo, JAPAN |
Production 3 | GEEK PICTURES INC. Tokyo, JAPAN |
Production 4 | TAKI CORPORATION Tokyo, JAPAN |
Post Production | ADBRAIN INC. Tokyo, JAPAN |
Additional Company | DENTSU LIVE INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shigechiyo Suzuki | NOMURA Co., Ltd. | Chief Creative Officer |
Soichi Ono | DENTSU INC. | Chief Creative Officer |
Atsushi Otaki | DENTSU INC. | Creative Director |
Yusuke Koyanagi | DENTSU INC. | Art Director |
Moe Goto | DENTSU INC. | Creative Team |
Takahiro Ohnishi | TAKI corporation | Art Director |
Kosuke Takahashi | DENTSU INC. | Creative Team |
Shota Ekuni | DENTSU INC. | Creative Team |
Momoka Nakayama | DENTSU INC. | Creative Team |
Shu Yamamoto | DENTSU INC. | Creative Team |
Toru Urakawa | DENTSU INC. | Creative Team |
Roy Ryo Tsukiji | Birdman Inc. | Digital Creative Director |
Takeru Kobayashi | Birdman Inc. | Digital Director |
Junya Hoshikawa | Birdman Inc. | Creative Team |
Kanta Takeuchi | Birdman Inc. | Creative Team |
Yuta Toga | Birdman Inc. | Creative Team |
Yoko Kosins | Birdman Inc. | Project Manager |
Wookie Choi | Birdman Inc. | Creative Team |
Hayato Kuno | Birdman Inc. | Creative Team |
Shunpei Torii | Birdman Inc. | Creative Team |
Kyohei Yamano | Birdman Inc. | Creative Team |
Yumi Nishida | Birdman Inc. | Creative Team |
Mizuho Suzuki | Birdman Inc. | Creative Team |
Aya Takamatsu | Birdman Inc. | Creative Team |
Yoshihiro Miura | Birdman Inc. | Creative Team |
Ei Kou | Birdman Inc. | Creative Team |
Dai Kusakari | DENTSU LIVE INC. | Producer |
Shinji Takahashi | GEEK PICTURES INC. | Producer |
Akira Kadoya | GEEK PICTURES INC. | Director |
Hinano Omochi | GEEK PICTURES INC. | Director |
Tetsuya Fukui | GEEK PICTURES INC. | Director |
Hiroho Mieno | GEEK PICTURES INC. | Director |
Junko Igarashi | TAKI corporation | Designer |
Toshiya Ichikawa | TAKI corporation | Designer |
Kenta Akamatsu | TAKI corporation | Designer |
Kenta Yamada | TAKI corporation | Producer |
Kenta Saito | ADBRAIN co.,ltd. | Designer |
Ren Omori | ADBRAIN co.,ltd. | Designer |
Shohei Nakajima | ADBRAIN co.,ltd. | Producer |
Shinobu Kato | DENTSU INC. | Account Team |
Shigeki Tomiyama | DENTSU INC. | Account Team |
Tomoyasu Higuchi | DENTSU INC. | Account Team |
Marie Yoshida | DENTSU INC. | Account Team |
Asako Harayama | NOMURA Co., Ltd. | Account Team |
Tsukasa Higuchi | NOMURA Co., Ltd. | Account Team |
Masahiro Nishino | NOMURA Co., Ltd. | Account Team |
Kazuyoshi Hikota | NOMURA Co., Ltd. | Account Team |
Yuya Ono | NOMURA Co., Ltd. | Account Team |
Tomomi Eguchi | NOMURA Co., Ltd. | Account Team |
Daiki Gedo | DENTSU LIVE INC. | Producer |
Iku Miura | DENTSU LIVE INC. | Producer |
Various Olympic museums have been built all over the world in the past 30 or so years. Almost all focus on Olympic history, omitting the most important aspect of sports—the physical experience. We wondered if we could create a museum embodying that celebrated quote of the father of the modern Olympic Games, Pierre de Coubertin: “Winning medals isn’t the point of the Olympics. It’s the participating that counts.”
We embraced the challenge to establish the world’s first experiential Olympic Museum in celebration of TOKYO 2020. We invented a special place where anyone can become an Olympic athlete, transcending barriers of age, gender and nationality to compete virtually with Olympians. We collaborated with sports science specialists to designate seven categories of Olympian abilities and created experiential content for each. We designed activity fields for each sport experience, incorporating the white lines which appear in actual competitions to enhance the total immersion feel.
We worked with experts in sports science to categorize Olympian abilities into seven categories and create experiential content for each. All contents are based on the athlete's exercise data. The details are as follows. JUMP: Pit your jumping ability against that of Olympian gymnasts and basketball players. SYNCHRONIZE: Try moving in synch with Olympic artistic swimmers and skaters. RUN: Chase the footprints to experience the feel and sound of record-breakers in Olympic athletics. THROW: Test each type of sporting equipment to experience its weight and feel, and watch videos of throwing events. BALANCE: Compete against Olympic athletes whose superior balance makes them the best at sports such as snowboarding and skateboarding. TARGET: Match skills with Olympic sharpshooters; see how accurately you can hit a target and experience the powerful force of a gun muzzle. All Games: Move your body to discover the sport with the closest pose on screen.
In a 10-day period we were featured over 1,000 times on TV, in newspapers, and in online news. Both male and female visitors of various ages and nationalities helped the Japan Olympic Museum reach a record 200,000 visitors in just 2.5 months. The number of visitors is still growing exponentially. This space has become a semipermanent device for participants to actively receive the messages of the Olympic Games and its founders. Surely we are producing future Olympians here!