SHENZHEN CASE

TitleSHENZHEN CASE
BrandLAND & RESOURCES COMMISSION OF SHENZHEN
Product / ServicePUBLICATION
CategoryB01. Books
EntrantTHE URBAN PLANNING, LAND & RESOURCES COMMISSION Shenzhen, CHINA
Idea Creation SENSETEAM Shenzhen, CHINA

Credits

Name Company Position
Yiyang Hei SenseTeam ShenZhen
Jie Huang SenseTeam Designer
Yiwan Chen SenseTeam Designer
Hehua Zhao SenseTeam Designer
Shaobo Wang SenseTeam Designer

Background

In 2010, Shenzhen participated in the Urban Best Practices Area of Shanghai world expo with "Shenzhen Dafen, a regeneration story of Urban Village", fully expressing the uniqueness of  "Global Pioneer City". Shenzhen Urban Planning and Land Resources Committee and Curatorial Team made "Shenzhen Case": World Expo Shenzhen Case Museum Series" respectively with the publishing style of archives/documents,including Dafen Oil Painting Village, Dafen Art Museum, World Expo Shenzhen Case Library three volumes.

Describe the creative idea (40% of vote)

1. Contemporary, experimental, and critically intervene in urban reality and explore the urban spirit. 2. Taking the regeneration history of a production-oriented urban village as a case for the exhibition, it fully expresses the uniqueness of a new type of city that Shenzhen has a "global pioneer city" aspirations. 3. After an in-depth study of the relevant materials of urban practice transfer, it is believed that relevant topics should be extended more extensively and in-depth, and the field of vision should be extended to Dafen Village and Dafen Art Museum. The publication style of archives/documents is complete, Objectively show the Shenzhen case gallery and its profound formation context.

Describe the execution (40% of vote)

Font design: Innovativeness transforms the urban texture into the constituent elements of the font design, and uses the urban texture of Shenzhen to form fonts to express the locality and uniqueness of the book design. Book spine design: The spine of these three series together form the term "Shenzhen", reflecting the series nature of the “Shenzhen Case” book design.

List the results (20% of vote)

1. Based on the data, starting from the document, with historical progress and realistic growth as the background, it shows the regeneration of a village in the city and explores the connotation of the urban spirit. 2. Through the support of the state and society, the tone of the urban spirit is presented to the public. 3. Show the public the excavation and development of the urban spirit.