SOUND-FREE CONCERT POSTERS (2019)

Short List
TitleSOUND-FREE CONCERT POSTERS (2019)
BrandJAPAN PHILHARMONIC ORCHESTRA
Product / ServiceCONCERT
CategoryB03. Posters
EntrantTBWA\HAKUHODO INC. Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S INC. Tokyo, JAPAN
Production 2 NIKKO Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO INC. Chief Creative Officer
Masatoshi Usami TBWA\HAKUHODO INC. Creative Director/Copywriter
Yuhei Ito TBWA\HAKUHODO INC. Art Director
Sasuke Hatao TBWA\HAKUHODO INC. Art Director
Nagisa Toya TBWA\HAKUHODO INC. Graphic Designer
Yutaro Kajikawa TBWA\HAKUHODO INC. Graphic Designer
Shutaro Nagano HAKUHODO PRODUCT'S INC. Photographer
Takumu Koshiba HAKUHODO PRODUCT'S INC. Retoucher
Rui Goto HAKUHODO PRODUCT'S INC. Producer
Sanae Maekawa HAKUHODO PRODUCT'S INC. Producer
Koichiro Kawabata Nikko Process Co., Ltd Print

Background

Music for all. The ‘Sound-Free Concert’ started with this aspiration in mind. This concert came to life by creating a music device for the hearing-impaired which made it possible to experience the orchestra through “hands.” 
We created a poster to announce and raise awareness for 
the ‘Sound-Free Concert.’

Describe the creative idea (40% of vote)

The posters visualized the most prominent feature of the ‘Sound-Free Concert’ to “experience the orchestra through hands”. We used the insight that music are sound waves that travel through the air, eardrum and to the rest of the body.

Describe the execution (40% of vote)

We expressed “experience the orchestra through hands” by making each piece played in the concert into a visual of their sound waves. The sound waves were cut out using a laser cutter, and projected onto hands with light. In black-and-white, unique to orchestral scores, the contours of the hands were photographed against a beam of light to create the feeling of warmth and progressiveness with a touch as if they are an illustration.


List the results (20% of vote)

Because it is not possible to take pictures of the performance scenery, many audiences uploaded poster pictures on SNS as "proof of participation in this concert". Awards: 2020 D&AD Awards