Please outline how the work was adapted, modified or was innovative

Background

Shiseido—Japan’s quintessential cosmetics manufacturer. The name itself expresses respect for our earth and natural environment.

Describe the creative idea (40% of vote)

Our action-oriented commitment to a sustainable society resulted in eco-friendly packaging, and now we take that one step further, sharing our pledge with our employees and society at large.

Describe the execution (40% of vote)

We turned our attention to the paper offcuts generated during the production of packaging. Stamping the iconic Shiseido karakusa patterns onto these offcuts, we assembled various shapes into unique works of art, ultimately “reforesting” the entrance of our Ginza headquarters, the site of Shiseido’s historic founding, into a contemplative space.

List the results (20% of vote)

Scraps of paper are normally destined for the trash bin once they have fulfilled their role. As Shiseido thrives on contributing to beauty, our mission naturally led to creating art from this excess waste. From tree to tree…using leftover natural materials to create an interior forest of art.