Background

Thailand reported the first case of COVID-19 outside China. The first time the country learnt the basic of Social Distancing: KEEP A DISTANCE AT LEAST 2 METERS The faster people know about this, the better chance we can prevent infections. And the first people who should know are those within our 2 meter distance.

Describe the creative idea (40% of vote)

GQ Apparel launched a special collection designed to help limit the spread of COVID-19. GQ LIMITED DISTANCE EDITION A Face Mask and T-Shirt Collection printed with the letter size certified by optometrist as only readable within 2 meter* Informing people around you to step away to the accurate distance. *Certified by Thai Optometrist Association

Describe the execution (40% of vote)

GQ LIMITED DISTANCE EDITION was launched to be available for purchase on GQ Website and other leading retail site like Shopee and Lazada. The key was to spread out the information about social distancing as fast as possible with the Apparel collection.

List the results (20% of vote)

With 82.7 M Online Readership 264,856 Engagements 2.3 M THB were sold in a month The proceeds went to Ramathipbodi Foundation for medical equipment to fight COVID-19. GQ Apparel is proud to take part in spreading Social Distancing to public to support COVID-19 situation.