Background

There are plenty of CSR campaigns that have been raising awareness of plastic wastes in Thailand. This campaign brief is also to raise the awareness among mass consumers. In order to differentiate from the others, the campaign is then developed to both serves the main objective and also lifts up brand image of Quiksilver. The brand’s well-known expertise on making surfboard is turned into the CSR campaign to portray the seriousness of the matter in different yet interesting angles.

Describe the creative idea (40% of vote)

‘SAVEBOARD PROJECT’ is created with the idea of turning plastic wastes from beaches across Thailand in to limited edition surfboards. Moreover, ‘SAVEBOARD PROJECT’ is to raise awareness on how serious the plastic wastes are and to raise funds for maritime organisations and local marine life foundations.

Describe the execution (40% of vote)

The plastic wastes from beaches across Thailand have been gathered in order to make the limited-edition surfboards, which each surfboard is made from plastic wastes from selected beach by expertise from Quiksilver. This created unique story for each board to attract consumers. All limited-edition surfboards were sold out online. A portion of the proceeds has been shared to support the local marine life foundation.

List the results (20% of vote)

After ‘SAVEBOARD PROJECT’ is publicized, both government and private sectors have grabbed attention on the plastic waste issues.. •The government launched the campaign educating the seriousness of plastic wastes and asking people to reduce the usage of plastic •The private sectors have stopped giving plastic but cloth bags instead •The amount of plastic wastes have been less found at beaches as the people and vendors started to reduce using unnecessary plastic related-materials