| Title | SOUND OF LOVE |
| Brand | SOUR BANGKOK X MAYBE FLOWER |
| Product / Service | FLOWER BY SOUND WAVE |
| Category | B04. Self-promotion |
| Entrant | SOUR BANGKOK, THAILAND |
| Idea Creation | SOUR BANGKOK, THAILAND |
| Media Placement | SOUR BANGKOK, THAILAND |
| PR | SOUR BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Damisa Ongsiriwattana | Sour Bangkok | Art Director |
| Damisa Ongsiriwattana | Sour Bangkok | Executive Creative Director |
| Nopparath Eksuwancharoen | Sour Bangkok | Associate Creative Director |
| Nopparath Eksuwancharoen | Sour Bangkok | Art Director |
| Ananti Bantoengsuk | Sour Bangkok | Illustrator |
| Pimmard Leenutaphong | Sour Bangkok | Managing Director |
| Somruetai Sanchayakorn | Sour Bangkok | Senior Account Manager |
| Warunpon Trithepwijit | Sour Bangkok | Copywriter |
| Napas Warasestasak | Sour Bangkok | Social Media Director |
On Valentine’s Day, Roses prices are skyrocketing. This means there is less chance for women to receive Roses on this day. As a creative agency stands for women, in partnership with ‘Maybe’ flower shop, we believe that all women deserve to feel special. So we want to give others flowers a chance, and women too.
“Sound of Love”, a new way to say “LOVE” in Valentine’s Day generated from sound wave to flowers
According to the survey from Thailand cultural ministry poll, there are top 6 dialogs Thai people express most in Valentine’s Day. So we transform them into sound wave. Different waves and patterns are designed to different flowers.
People send the digital “Sound of Love” flowers on DMs across multiple social media platforms with over 5,000 shares within 1 hour. Free media and PR Value 5.8 million (180,000 USD) with zero media budget.